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22 Jan

Making delays a good thing

In this progressive digital out of home campaign, Halebop offers free surf to commuters if their train is delayed.

This solution builds on dynamic connections: Our software VA Player connects with Trafikverket’s API, and whenever a train is delayed, the screens knows. The software reads all the information we need to automatically change the message to current departures – where the trains are heading and if they’re running late. All this makes it easy to broadcast location- and time-based messages, and makes it possible for Halebop to offer commuters a way to make the most of their waiting time. Thanks to Perfect Fools, Wavemakerglobal and Halebop.

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