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26 Oct

Visual Art digitizes the umpire chair with If Stockholm Open

As media partner to If Stockholm Open, official ATP World Tour 250 tournament, we got the chance to give the audience an even more exiting tennis experience – The world´s first digital umpire chair!

On center court the umpire´s chair was digitized with live scores and dynamic messages during walk-ins and in between games and sets. Screens on the umpire´s chair displayed live scores, player presentations and statistics. Interactive functions like ACE! GAME! SET! during the game added a new spectator experience.

The umpire chair solution is scalable and works in small or large format, on tennis clubs all over the world. Custom made to fit into the environment. Creative and relevant in the use of digital communication. Read more

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