Visual Art is a full service digital signage provider to ICA, one of the leading retail companies in the Nordic region with core business in grocery retail.
Ever since the journey with ICA started about seven years ago our assignment has developed. Today we deliver technical solution, hardware, installations, content strategy, concept and design, film production, broadcast, service & support and CMS system.
The objectives for ICA are: Increased sales, increased impact (digital signage outperforms analog signs), modern store (positive customer perception) and ad sales (financing).
During 2015 we handled a full roll out of 6000 screens, in eight months. The assignment included optimized screen solutions for each of the 500 storeowners – independent retailers. And in addition a technical solution that enables retailers to easily create local content which gives good and relevant information in addition to centrally produced content and ads.
Today we manage over 500 stores, 6000 screens with 5 types of content, 16 zones, in 4 store formats.
We blend cutting edge technological expertise with innovative creative talent, to give a holistic service within digital communication on all levels