DOOH can be described as a hybrid between traditional OOH, TV and Web. We give our clients the flexibility to meet the customer with different messages depending on day part, inventory, weather and more.
The moving content in DOOH receive 50% more attention compared to traditional OOH (Outdoor advertising). Our digital technology enables fast and relevant communication, allowing a specific offer to be customized to season, days of the week, time of the day and stock availability.
Visual Art is the sole provider of what could be described as Sweden’s largest meeting point. Through the digital advertising network, your campaign will be exposed to millions of visits per week.
Due to the large flow of visitors and and the strategic placement of the screens, we make sure to deliver numerous views per capita.
From week 52 until week 7 our clients will receive twice as much Digital Out of Home for their media investments. During the period booked campaigns will collect either double SOV (share of voice) or double campaign length on all booked campaigns.
Synching multiple screens can enable a flow of footfall to specific areas of interest for more impact from dynamic campaigns. With the VA Player we can control whether each screen shows the same content or interact with one another within a specific location or site. It’s a versatile way to create massive impact for campaigns and content, with Visual Art making sure your message is conveyed smoothly through the screens.
Boost your campaign with our Large Format screens. They can bring the extra impact. Our Large Format offer includes one of the biggest screens in Europe at Mall of Scandinavia along with our 20+ other impact screens. We customise our screens to blend in or pop out within their environment, offering a more tactile experience. Our vast knowledge with screens in this specialist sector gives your campaigns a winning edge. Read our delivery specification to get information about our formats.
Visual Art Advertising Network has over 90% of recurring clients. We work close to our clients to bring maximum impact and sales. Visual Art’s digital technology enables fast and relevant communication, allowing a specific offer to be customised according to time or seasonal slot and stock availability. Using this technique, the content is perceived as more meaningful and cost effective; an increased relevance on the digital screen content during each viewing.
Contact us for more information about our DOOH network.