Visual Art is acquiring City Media, Denmark’s leading company in high impact large format media, with the most coveted advertising displays in Denmark. The purchase is a strategic acquisition aimed at making Visual Art the largest player in digital out-of-home advertising and digital signage. The Danish market for digital out-of-home advertising is relatively immature, which opens massive business opportunities for Visual Art.
”City Media is a fantastic acquisition for us and, strategically, it is a perfect fit in the Visual Art Group. With the company and its talented personnel joining us, we will be one of the largest players in Denmark. Over the past 20 years we have learned a great deal about how we can develop our clients’ businesses through digital communication and technical innovation”, says Andreas Lind, CEO of Visual Art Group.
Visual Art is Sweden’s leading company in digital out-of-home advertising and digital signage, with sales of USD 40 million. The company is in a dedicated growth phase, intending to be the largest in the Nordic Region by 2022. The purchase of City Media is a vital piece of this jigsaw. Earlier this year, Visual Art also expanded into Norway.
City Media has 80 percent of the market for high impact media (large format out-of-home advertising) and is one of the four largest players in the OOH market. City Media has a presence in Copenhagen and in Denmark’s four largest cities. The company currently has sales of USD 5 million in out-of-home and digital out-of-home advertising and print services.
”This is a perfect match for us. Visual Art has the digital cutting-edge expertise, experience and exciting client portfolio to open new business opportunities for us. We now have the digital muscle to shift up a gear in our market”, says Pia Petersen, Managing Director of City Media
Visual Art is a strategic partner of companies such as McDonalds, 7-Eleven and Circle K in developing the concept of digital signage in stores and restaurants. Visual Art also operates Sweden’s largest network for digital out-of-home advertising, with 26 million contacts each week. The advertising carried includes the majority of major consumer brands, such as Nike, Volvo, Coca Cola, SAS, Spotify and many more. Sweden is in the vanguard in digital advertising in stores, businesses and shopping centres, as well as in DOOH, digital out-of-home advertising at railway stations, on the street and in plazas.
“Denmark is a sophisticated and mature consumer market, but digital displays in stores and out-of-home is not as advanced as it is in Sweden, which gives us an excellent opportunity to acquire market share rapidly”, says Andreas Lind.
About Visual Art
Sales: USD 40 million
Employees/countries: 117 people in 15 countries (including Sweden, Norway, Denmark, Finland, Germany and the USA)
Number of screens/contacts: Creates content for and operates 20,000 screens throughout the world, and reaches 26 million contacts each week in DOOH (the network for digital out-of-home advertising)
CEO: Andreas Lind
Selection of clients: McDonalds, Circle K and 7-Eleven
Visual Art is the only player in Sweden with an offer which stretches from creative content strategy and production to stable intelligent systems with full control of the material shown on all the clients’ screens.
Over the past 10 years, the sector has grown rapidly in Sweden. Visual Art has been an important player in establishing digital networks as a natural component of a company’s sales and communication. Visual Art has been working closely with many of world’s largest brands in retail, fashion and telecoms for many years.
In DOOH, Visual Art operates Sweden’s largest digital network with exclusive rights in Sweden’s railway stations and many agreements with Nordics’s largest owners of shopping malls.
OOH the fastest growing
Out-of-home advertising (OOH), along with Search advertising, is the fastest-growing media category in Sweden according to Mediebyråbarometern 2017, the media sector’s barometer, with an increase of almost 14 percent in 2016.
The Swedish market is highly effective in exploiting the benefits of day parts (different messages at different times of the day), dynamic data (such as the use of weather data to sell umbrellas if it’s raining), as well as location-based advertising, tailored to the specific site.
About City Media
City Media has 20 years’ experience of the Danish market for out-of-home advertising, and has created concepts and campaigns for brands such as Coca Cola, Carlsberg, Nissan and Disney. The company has excellent profitability and highly-developed client relationships with major brands as well as large media bureaux in Denmark. City Media has sales of USD 5 million.
For more information, please contact
Andreas, Lind, CEO, Visual Art
Tel. +46 73-924 20 10
Pia Petersen, Managing Director, City Media
Tel: +45 21 279 781
Carolinne Sjöstedt, Communications Manager, Visual Art
Tel. +46 70-756 44 48
Visual Art is shaping the future of digital communication. We use digital strategy, digital signage, mobile solutions, animation and digital out-of-home advertising to strengthen our clients’ businesses. Since we opened for business in 1997, Visual Art has grown into one of the most capable digital full-service agencies in the world. We blend technical expertise with innovation and creative talent to provide a holistic service in digital communication at all levels. We have offices in Sweden, Denmark, Norway, Germany and the USA, and employ over 100 staff. At present, we operate 20,000 screens in 15 countries, and the number is growing. www.visualart.com