The Pavilion combines events with a creative, high-impact digital advertising space. The location at the junction of Birger Jarlsgatan and Sturegatan means that The Pavilion gives consumers the opportunity to experience brands and products in a completely new way. The inside can be converted into a pop-up store, showroom or art exhibition. The walls are covered in LED screens which form three sides of the cube. The screen’s 2.67 mm pixel distance generates a clear image which is visible across the whole of Stureplan.
The largest screen measures 2.4 m x 3.36 m and the screens on the sides measure 2.4 m x 1.42 m. The screens can also be coordinated to give advertisers maximum scope to use creative concepts. The total screen area is 14.88 square metres. Advertising campaigns can also be synchronised with other digital spaces operated by Visual Art at Stureplan.
Welcome to Kicks new flagship Store in Nordstan (Femman), Gothenburg. Digital signage concept provided by Visual Art. Integrated design, multiled, instagram-feeds and augmented reality enhances the in-store experience.
Click the link above to get closer to our installations and content.
“There are great similarities between the Norwegian and Swedish markets, which makes this expansion a natural next step for us. The company is growing at a rate of 30 percent a year, and will continue to do so. We are also in a phase where we are actively working to establish the company in more markets”, says Andreas Lind, CEO of Visual Art.
Visual Art already has several major clients in Norway, including McDonalds, Circle K and Expert. The expertise the company has built up in the Swedish market will be used to the full in positioning itself in Norway.
“Visual Art is the only player on the market with an offer stretching from creative content strategy and production, to stable, intelligent systems which ensures full control over what is shown on all screens. This is the concept we will use to become a market-leader in Norway as well”, says Andreas Lind.
The benefits of auto purchases are many, particularly increased access to Visual Arts layers additionally, campaign planning and sales efficiency. Visual Arts DOOH inventory will be be available in Adform DSP in January.
On center court the umpire´s chair was digitized with live scores and dynamic messages during walk-ins and in between games and sets. Screens on the umpire´s chair displayed live scores, player presentations and statistics. Interactive functions like ACE! GAME! SET! during the game added a new spectator experience.
The umpire chair solution is scalable and works in small or large format, on tennis clubs all over the world. Custom made to fit into the environment. Creative and relevant in the use of digital communication. Read more
The scenario was Travel in Mind and Space, where the travelers also shared their experience with friends through Instagram posts that were published on a public screen as a movie poster. Playing with technical innovation and creativity is always a challenge but when executed to its full potential, it’s like a digital dream. Read more!
– Over the course of the MOS campaign (1month), we saw the MOS store achieve 13% PPTS higher average sale than other Superdry stores in Sweden (30.2% vs 17.5%). Furthermore footfall grew 20% PPTS more than the Sweden store average (+50.6% vs +29.7%) says Richard Rastall, Head Of Marketing at Superdry.
We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.