Kronen Vanløse is the new local community in the western part of Greater Copenhagen. A brand new neighborhood – a new place to shop, eat, live and relax in the heart of this flourishing and unique community. 60 shops and a gym in direct connection with the Metro and S-train station, a large south-facing terrace with cafes and restaurants distributed on the ground floor and first floor. On top of the center on the second, third and fourth floors, a total of 14,000 m2 of accommodation is offered.
Prior to FCA, Jesper worked as Head of Partnerships & Sponsoring at Friends and has over 17 years of experience from sponsorship, events, sales and marketing communications. Also, he was the first Scandinavian to produce an event format for Madison Square Garden in New York. As late as in august 2017, he won the prestigious “DN Reklamcupen” for an advertisement with Jeep together with Saatchi & Saatchi Stockholm.
During his time as marketing director at FCA, his interest for digital outdoor advertisement increased and the collaboration with Visual Art took form.
”We created integrated concepts and campaigns where Visual Art’s offer within DOOH was an important channel. The results were really good, especially when it came to attention. The journey that Visual Art is currently on feels very exciting to be a part of,” says Jesper Albansson.
Visual Art’s new offer will build a “zipper” feature between digital signage and DOOH, with the ambition to bring the potential that lies between business areas to life. “We want to build a creative and insight-driven business that is based on Visual Art´s technical knowledge and innovative power. One of several important tasks will be to develop solutions that either reinforce customers’ existing businesses or offer a new dimension,” says Hoss Khosravi. Read more
”Over and above making our advertising network even stronger, this also opens up new clients for us, particularly premium brands such as Chanel and Triwa, who find Global Agencies’ central displays, which reach high purchasing power target groups, very appealing,” says Andreas Lind, CEO of Visual Art.
Best known is the City Clocks Concept (Stadsklockan), 60 centrally-located advertising displays in Stockholm’s inner city, with a large clock above the screen, which draws attention strongly and increases client benefit. Many are located around Stureplan and in Stockholm’s busiest streets. In addition, there are 95 Golf Clocks at prestigious golf clubs as well as a further 100 displays in 10 municipalities, particularly in the Stockholm area.
An important element in the deal is to digitalise the City Clocks, 20 percent of which are already digital. Research shows that Global Agencies’ digital displays in Stockholm’s inner city have a powerful impact and high attention value, and are greatly in demand by clients.
”This is a major step for Global Agencies. Just like Visual Art, we are passionate about developing new concepts and solutions for our clients. Now we have access to Visual Art’s digital experts, and together we can develop the advertising of future,” says Roger Starck, CEO of Global Agencies. Read more
”City Media is a fantastic acquisition for us and, strategically, it is a perfect fit in the Visual Art Group. With the company and its talented personnel joining us, we will be one of the largest players in Denmark. Over the past 20 years we have learned a great deal about how we can develop our clients’ businesses through digital communication and technical innovation”, says Andreas Lind, CEO of Visual Art Group.
City Media has 80 percent of the market for high impact media (large format out-of-home advertising) and is one of the four largest players in the OOH market. City Media has a presence in Copenhagen and in Denmark’s four largest cities. The company currently has sales of USD 5 million in out-of-home and digital out-of-home advertising and print services.
”This is a perfect match for us. Visual Art has the digital cutting-edge expertise, experience and exciting client portfolio to open new business opportunities for us. We now have the digital muscle to shift up a gear in our market”, says Pia Petersen, Managing Director of City Media. Read more
The Pavilion combines events with a creative, high-impact digital advertising space. The location at the junction of Birger Jarlsgatan and Sturegatan means that The Pavilion gives consumers the opportunity to experience brands and products in a completely new way. The inside can be converted into a pop-up store, showroom or art exhibition. The walls are covered in LED screens which form three sides of the cube. The screen’s 2.67 mm pixel distance generates a clear image which is visible across the whole of Stureplan.
The largest screen measures 2.4 m x 3.36 m and the screens on the sides measure 2.4 m x 1.42 m. The screens can also be coordinated to give advertisers maximum scope to use creative concepts. The total screen area is 14.88 square metres. Advertising campaigns can also be synchronised with other digital spaces operated by Visual Art at Stureplan.
Welcome to Kicks new flagship Store in Nordstan (Femman), Gothenburg. Digital signage concept provided by Visual Art. Integrated design, multiled, instagram-feeds and augmented reality enhances the in-store experience.
Click the link above to get closer to our installations and content.
“There are great similarities between the Norwegian and Swedish markets, which makes this expansion a natural next step for us. The company is growing at a rate of 30 percent a year, and will continue to do so. We are also in a phase where we are actively working to establish the company in more markets”, says Andreas Lind, CEO of Visual Art.
Visual Art already has several major clients in Norway, including McDonalds, Circle K and Expert. The expertise the company has built up in the Swedish market will be used to the full in positioning itself in Norway.
“Visual Art is the only player on the market with an offer stretching from creative content strategy and production, to stable, intelligent systems which ensures full control over what is shown on all screens. This is the concept we will use to become a market-leader in Norway as well”, says Andreas Lind.
The benefits of auto purchases are many, particularly increased access to Visual Arts layers additionally, campaign planning and sales efficiency. Visual Arts DOOH inventory will be be available in Adform DSP in January.
On center court the umpire´s chair was digitized with live scores and dynamic messages during walk-ins and in between games and sets. Screens on the umpire´s chair displayed live scores, player presentations and statistics. Interactive functions like ACE! GAME! SET! during the game added a new spectator experience.
The umpire chair solution is scalable and works in small or large format, on tennis clubs all over the world. Custom made to fit into the environment. Creative and relevant in the use of digital communication. Read more
The scenario was Travel in Mind and Space, where the travelers also shared their experience with friends through Instagram posts that were published on a public screen as a movie poster. Playing with technical innovation and creativity is always a challenge but when executed to its full potential, it’s like a digital dream. Read more!
– Over the course of the MOS campaign (1month), we saw the MOS store achieve 13% PPTS higher average sale than other Superdry stores in Sweden (30.2% vs 17.5%). Furthermore footfall grew 20% PPTS more than the Sweden store average (+50.6% vs +29.7%) says Richard Rastall, Head Of Marketing at Superdry.
We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.