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12 Oct

Exciting day today as Kronen, the brand new Danish shopping center opens.

We are happy to install our fourth shopping center in Denmark. Our digital solution sets a modern feeling to the brand new center and guides, informs and inspires visitors throughout the mall.

Kronen Vanløse is the new local community in the western part of Greater Copenhagen. A brand new neighborhood – a new place to shop, eat, live and relax in the heart of this flourishing and unique community. 60 shops and a gym in direct connection with the Metro and S-train station, a large south-facing terrace with cafes and restaurants distributed on the ground floor and first floor. On top of the center on the second, third and fourth floors, a total of 14,000 m2 of accommodation is offered.

 

10 Oct

a look into Kicks brand new flagship store in glasmagasinet oslo

KICKS is the leading cosmetics retail chain in the Nordic region with a wide range of makeup, scent, skin care and hair care with over 250 stores. For their new flagship stores, KICKS was looking for a fashionable, modern, digital feel. KICKS wanted to enhance the shopping experience while also offer suppliers and partners with a flexible and modern tool for instore digital communication.

03 Oct

Visual Art launches Chainsaw Signage together with Husqvarna

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Product amplification by digital enhancements grabs attention and makes something great, even greater.

22 Sep

New face at Visual Art – Jesper Albansson

Visual-Art-Jesper-Albansson-DOOHJesper Albansson, former Head of Marketing Communications Manager at FCA, Fiat/Chrysler/Jeep/Alfa Romeo, joins the Visual Art sales team. The role is newly composed and is defined as Creative Opportunities Manager. His task will be to develop the business between Visual Arts two business segments digital signage and digital out of home.

“Jesper has both knowledge of the marketing manager´s challenges and a distinct sales drive, which is a perfect combination for us. We want to develop our offer so customers can get the most out of their market investments with us,” says Hoss Khosravi, Chief Revenue Officer at Visual Art Group.

Prior to FCA, Jesper worked as Head of Partnerships & Sponsoring at Friends and has over 17 years of experience from sponsorship, events, sales and marketing communications. Also, he was the first Scandinavian to produce an event format for Madison Square Garden in New York. As late as in august 2017, he won the prestigious “DN Reklamcupen” for an advertisement with Jeep together with Saatchi & Saatchi Stockholm.

During his time as marketing director at FCA, his interest for digital outdoor advertisement increased and the collaboration with Visual Art took form.

”We created integrated concepts and campaigns where Visual Art’s offer within DOOH was an important channel. The results were really good, especially when it came to attention. The journey that Visual Art is currently on feels very exciting to be a part of,” says Jesper Albansson.

Visual Art’s new offer will build a “zipper” feature between digital signage and DOOH, with the ambition to bring the potential that lies between business areas to life. “We want to build a creative and insight-driven business that is based on Visual Art´s technical knowledge and innovative power. One of several important tasks will be to develop solutions that either reinforce customers’ existing businesses or offer a new dimension,” says Hoss Khosravi. Read more

 

14 Sep

Kicks Flagship Store – Grand Opening In Oslo

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Kicks Flagship Store in Oslo, Glasmagasinet – Grand Opening Today (14/9)! We love it!

 

14 Sep

Visual Art attracts premium brands through Stockholm acquisition

Stadsklockan av Global AgenciesVisual Art is carrying out a strategic acquisition of Global Agencies, which currently operates 250 out-of-home advertising displays with 6.8 million contacts every week. A large proportion of these is in Greater Stockholm. The displays are centrally located with high reach, which gives Visual Art a strong foothold in Stockholm’s most visited locations.

”Over and above making our advertising network even stronger, this also opens up new clients for us, particularly premium brands such as Chanel and Triwa, who find Global Agencies’ central displays, which reach high purchasing power target groups, very appealing,” says Andreas Lind, CEO of Visual Art.

Best known is the City Clocks Concept (Stadsklockan), 60 centrally-located advertising displays in Stockholm’s inner city, with a large clock above the screen, which draws attention strongly and increases client benefit. Many are located around Stureplan and in Stockholm’s busiest streets. In addition, there are 95 Golf Clocks at prestigious golf clubs as well as a further 100 displays in 10 municipalities, particularly in the Stockholm area.

An important element in the deal is to digitalise the City Clocks, 20 percent of which are already digital. Research shows that Global Agencies’ digital displays in Stockholm’s inner city have a powerful impact and high attention value, and are greatly in demand by clients.

”This is a major step for Global Agencies. Just like Visual Art, we are passionate about developing new concepts and solutions for our clients. Now we have access to Visual Art’s digital experts, and together we can develop the advertising of future,” says Roger Starck, CEO of Global Agencies. Read more

 

04 Sep

Visual Art is acquiring City Media, Denmark’s leading company in high impact large format media

CM_VA_002_HighThe purchase is a strategic acquisition aimed at making Visual Art the largest player in digital out-of-home advertising and digital signage. The Danish market for digital out-of-home advertising is relatively immature, which opens massive business opportunities for Visual Art.

”City Media is a fantastic acquisition for us and, strategically, it is a perfect fit in the Visual Art Group. With the company and its talented personnel joining us, we will be one of the largest players in Denmark. Over the past 20 years we have learned a great deal about how we can develop our clients’ businesses through digital communication and technical innovation”, says Andreas Lind, CEO of Visual Art Group.

City Media has 80 percent of the market for high impact media (large format out-of-home advertising) and is one of the four largest players in the OOH market. City Media has a presence in Copenhagen and in Denmark’s four largest cities. The company currently has sales of USD 5 million in out-of-home and digital out-of-home advertising and print services.

”This is a perfect match for us. Visual Art has the digital cutting-edge expertise, experience and exciting client portfolio to open new business opportunities for us. We now have the digital muscle to shift up a gear in our market”, says Pia Petersen, Managing Director of City Media. Read more

 

10 Jul

Visual Art summer tour in Almedalen

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Successful and fun week in Almedalen filled with engaging conversations and positive energy about the future. We will definitely be back!  Thanks to all new and old friends we met during the week

 

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10 Jul

Visual Art is proud partner of swedish open

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Watch some of the best tennisplayers in the world! The tournaments are played 16-23 & 23-30 July in Båstad. Please let us know what day you would prefer to attend.

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16 Jun

Gallerian – Under Construction

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Visual Art’s Signage Solutions helps visitors find their way during Gallerians biggest reconstruction ever.

 

24 May

Telenor opens new concept store in Mall of Scandinavia

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The store features a custom-made Signage solution with integrated design, digital backdrop and the VA-Sales tool which controls up to three different screens and upgrades the in-store experience. Welcome!

 

04 May

Welcome to Stureplan’s hottest advertising site, The Pavilion

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The Pavilion, a digital cube at the centre of the Stureplan plaza, one of the most attractive locations in Sweden, developed in collaboration with the founders of The Pavilion Sweden AB. The Pavilion is the next step in Visual Art’s expansion of its offer and its reach on Sweden’s streets and squares in the Out Of Home sector.

 

The Pavilion combines events with a creative, high-impact digital advertising space. The location at the junction of Birger Jarlsgatan and Sturegatan means that The Pavilion gives consumers the opportunity to experience brands and products in a completely new way. The inside can be converted into a pop-up store, showroom or art exhibition. The walls are covered in LED screens which form three sides of the cube. The screen’s 2.67 mm pixel distance generates a clear image which is visible across the whole of Stureplan.

The largest screen measures 2.4 m x 3.36 m and the screens on the sides measure 2.4 m x 1.42 m. The screens can also be coordinated to give advertisers maximum scope to use creative concepts. The total screen area is 14.88 square metres. Advertising campaigns can also be synchronised with other digital spaces operated by Visual Art at Stureplan.

28 Apr

Kicks Flagship Store – Grand Opening in Gothenburg

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Welcome to Kicks new flagship Store in Nordstan (Femman), Gothenburg. Digital signage concept provided by Visual Art. Integrated design, multiled, instagram-feeds and augmented reality enhances the in-store experience.

27 Mar

VR UNLIMITED

Put on your VR-goggles and enjoy the Visual Art 360 Experience.

Click the link above to get closer to our installations and content.

 

 

01 Mar

New office – In Norway

McD__Oslo_1_1Visual Art is strengthening its position in the Nordic market by opening an office in Oslo.

“There are great similarities between the Norwegian and Swedish markets, which makes this expansion a natural next step for us. The company is growing at a rate of 30 percent a year, and will continue to do so. We are also in a phase where we are actively working to establish the company in more markets”, says Andreas Lind, CEO of Visual Art.

Visual Art already has several major clients in Norway, including McDonalds, Circle K and Expert. The expertise the company has built up in the Swedish market will be used to the full in positioning itself in Norway.

“Visual Art is the only player on the market with an offer stretching from creative content strategy and production, to stable, intelligent systems which ensures full control over what is shown on all screens. This is the concept we will use to become a market-leader in Norway as well”, says Andreas Lind.

For more infromation please contact:
Andreas Lind, CEO, Visual Art
Tel. +46 (0)73-924 20 10
Andreas.lind@visualart.com

 

16 Nov

Visual Art performes the first automatic purchase together with Adform and momondo.

This is a milestone for DOOH in Sweden and the Nordics. We now bring the first automatic offer of DOOH to the market. Hereby Visual Art once again lives up to its promise – Shaping the future for Digital Communication!

The benefits of auto purchases are many, particularly increased access to Visual Arts layers additionally, campaign planning and sales efficiency. Visual Arts DOOH inventory will be be available in Adform DSP in January.

For more infromation please contact:
Hoss Khosravi, Head of business area DOOH
Tel. +46 (0)7o-855 19 58
hoss.khosravi@visualart.com

 

 

26 Oct

Visual Art digitizes the umpire chair with If Stockholm Open

As media partner to If Stockholm Open, official ATP World Tour 250 tournament, we got the chance to give the audience an even more exiting tennis experience – The world´s first digital umpire chair!

On center court the umpire´s chair was digitized with live scores and dynamic messages during walk-ins and in between games and sets. Screens on the umpire´s chair displayed live scores, player presentations and statistics. Interactive functions like ACE! GAME! SET! during the game added a new spectator experience.

The umpire chair solution is scalable and works in small or large format, on tennis clubs all over the world. Custom made to fit into the environment. Creative and relevant in the use of digital communication. Read more

30 Sep

VISUAL ART EXPERIENCE CENTER TRAVELS EXCLUSIVELY TO MINDSHARE’S HUDDLE EVENT

We are so happy that Mindshare Sweden invited us to attend and contribute at the Huddle event early September this year. The theme was Man vs. Machine and we played with various technical functions in harmony with 360 rich content.

The scenario was Travel in Mind and Space, where the travelers also shared their experience with friends through Instagram posts that were published on a public screen as a movie poster. Playing with technical innovation and creativity is always a challenge but when executed to its full potential, it’s like a digital dream. Read more!

 

01 Sep

Positive result for Superdry

After a trial of the Mall of Scandinavia DOOH-campaign, our client saw signs of quite encouraging impact.

– Over the course of the MOS campaign (1month), we saw the MOS store achieve 13% PPTS higher average sale than other Superdry stores in Sweden (30.2% vs 17.5%). Furthermore footfall grew 20% PPTS more than the Sweden store average (+50.6% vs +29.7%) says Richard Rastall, Head Of Marketing at Superdry.

24 Jun

Digital Signage Summit in Munich

visualart_digital_signage_summit_2016We are proud to be represented by Hoss Khosravi, Thorsten Wien and our client Adrienne Schmidthals from Valora Holding Germany GmbH, at the Digital Signage Summit in Munich.

13 May

Visual Art digitizes Globen Shopping

2We are happy to digitize Globen Shopping the mall nearby Ericsson Globe where the final of Eurovision Song Contest will take place tomorrow!

29 Apr

Wayfindings at Avion shopping mall

Our new digital signs and wayfindingavion_shoppin_malls at Avion shopping mall in Umeå, Sweden.

We are hiring

We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.

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