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01 Sep

Positive result for Superdry

After a trial of the Mall of Scandinavia DOOH-campaign, our client saw signs of quite encouraging impact.

– Over the course of the MOS campaign (1month), we saw the MOS store achieve 13% PPTS higher average sale than other Superdry stores in Sweden (30.2% vs 17.5%). Furthermore footfall grew 20% PPTS more than the Sweden store average (+50.6% vs +29.7%) says Richard Rastall, Head Of Marketing at Superdry.

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