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22 Sep

New face at Visual Art – Jesper Albansson

Visual-Art-Jesper-Albansson-DOOHJesper Albansson, former Head of Marketing Communications Manager at FCA, Fiat/Chrysler/Jeep/Alfa Romeo, joins the Visual Art sales team. The role is newly composed and is defined as Creative Opportunities Manager. His task will be to develop the business between Visual Arts two business segments digital signage and digital out of home.

“Jesper has both knowledge of the marketing manager´s challenges and a distinct sales drive, which is a perfect combination for us. We want to develop our offer so customers can get the most out of their market investments with us,” says Hoss Khosravi, Chief Revenue Officer at Visual Art Group.

Prior to FCA, Jesper worked as Head of Partnerships & Sponsoring at Friends and has over 17 years of experience from sponsorship, events, sales and marketing communications. Also, he was the first Scandinavian to produce an event format for Madison Square Garden in New York. As late as in august 2017, he won the prestigious “DN Reklamcupen” for an advertisement with Jeep together with Saatchi & Saatchi Stockholm.

During his time as marketing director at FCA, his interest for digital outdoor advertisement increased and the collaboration with Visual Art took form.

”We created integrated concepts and campaigns where Visual Art’s offer within DOOH was an important channel. The results were really good, especially when it came to attention. The journey that Visual Art is currently on feels very exciting to be a part of,” says Jesper Albansson.

Visual Art’s new offer will build a “zipper” feature between digital signage and DOOH, with the ambition to bring the potential that lies between business areas to life. “We want to build a creative and insight-driven business that is based on Visual Art´s technical knowledge and innovative power. One of several important tasks will be to develop solutions that either reinforce customers’ existing businesses or offer a new dimension,” says Hoss Khosravi. Read more

 

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