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09 Apr

Visual Art presents pioneering concept for lifestyle data and out of home media

Visual Art bring advertisers the opportunity to get to know the big crowd. In cooperation with InsightOne, all the central stations and shopping malls included in Visual Arts’ OOH-network are profiled with Mosaic data –  thereby audience lifestyle, behavioral patterns and consumption data can be used for targeting.

Being the first OOH actor that adds this kind of profile data to our entire network feels truly amazing, says Hoss Khosravi, Business Area Manager at Visual Art. Being able to ”dress” the crowd and make it possible for our advertisers to see who they’re addressing is something that we’ve been aiming for a long time – and now we’re finally here. Read more

 

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