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11 Apr

Visual Art delivers the digital experience in Caliroots newly opened store

As Caliroots open the doors to the fifth store on Södra Larmgatan in Gothenburg, there is a strong link to e-commerce in the premises. It’s what the founder and CEO Andreas Koschnike call “the store of the future” and he wants to take the online experience offline and present Caliroots digital presence in the store in a good way.

According to, it is a “super omni store” that is flooded with a “street-feel” and the four digital stations, which all use today’s technology, “enhance the physical experience”.

Photo: Måns Hegevall

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