Cloetta –
Candy King
Transforming confectionery retail with digital signage and in‑store experience
Cloetta, one of Europe’s leading confectionery companies, partnered with Visual Art to create a scalable digital in-store experience that strengthens brand visibility and drives impulse purchases in retail environments. Using retail digital signage, engaging content production and Visual Art’s IXM platform, Cloetta has deployed a digital retail solution across 220 touchpoints in Sweden, Denmark, Norway, Germany and the United States.
220
digital in-store touchpoints
5
markets
The result is a powerful digital in-store ecosystem that turns traditional candy displays into dynamic brand experiences.
The Challenge
Creating impactful in-store experiences for confectionery retail
Retail environments are increasingly competitive, especially in high-impulse categories like confectionery. Cloetta wanted to enhance its presence in-store by introducing digital signage solutions that could:
- Capture shopper attention at the point of purchase
- Bring their brands to life through engaging digital content
- Enable consistent execution across multiple international markets
- Create a scalable platform for campaign management
The challenge was to transform static retail displays into dynamic digital in-store experiences.
The Solution
A digital signage ecosystem powered by the IXM platform
Visual Art developed a shop-in-shop digital signage solution combining hardware, content and software into a scalable in-store experience management platform.
Digital shop-in-shop displays
Visual Art designed branded retail environments with integrated screens that showcase Cloetta’s products, campaigns and brand storytelling in motion. These retail digital signage installations create strong shelf visibility and help drive impulse purchases.
High-impact content production
To bring Cloetta’s brands to life visually, Visual Art produced bespoke video and animation content in its film studio. Through table top productions and carefully crafted visuals, the team created irresistible digital content designed specifically for in-store environments.
Centralised management with IXM
All screens, content and templates are powered by Visual Art’s IXM platform, an enterprise in-store experience management platform.
The platform enables Cloetta to:
- Manage digital signage campaigns across multiple markets
- Update content remotely
- Ensure brand consistency in every location
- Scale their digital in-store network globally
The Impact
Stronger retail visibility and a scalable digital in‑store platform
By combining digital signage software, engaging content and strategic retail design, Cloetta has created a powerful platform for in-store brand communication.
The solution enables:
- Stronger shelf impact in physical retail
- Consistent brand storytelling across markets
- Flexible campaign management
- Scalable in-store media opportunities
Through this collaboration, Cloetta now has a future-ready digital in-store ecosystem that supports both brand storytelling and retail growth.
Global Rollout
220 digital signage touch points across 5 markets
The solution has been deployed across Cloetta’s core retail markets, creating a connected in-store digital media network.
Markets
- Sweden
- Denmark
- Norway
- Germany
- United States
Deployment
- 220 digital touch points
- Retail shop-in-shop environments
- Centralised content management through IXM
This scalable architecture allows Cloetta to run coordinated digital signage campaigns across international markets.
Technology
IXM – In-Store Experience Management Platform
The Cloetta solution is powered by Visual Art’s IXM platform, a scalable enterprise digital signage software and retail CMS designed for modern retail environments.
IXM enables brands and retailers to manage:
- Digital signage networks
- In-store content and campaigns
- Omnichannel retail experiences
Key figures
- 220 digital in-store touch points
- 5 markets
- Retail digital signage ecosystem powered by IXM
- Content production + IXM platform + deployment by Visual Art