KFC UK
Scaling digital in‑store communication across 1,030+ restaurants
Transforming digital in‑store and drive‑thru communication across the UK
KFC UK, one of the world’s leading quick‑service restaurant (QSR) brands, partnered with Visual Art to modernise and scale its digital in‑store communication infrastructure across the United Kingdom.
Using Visual Art IXM, advanced digital menu board capabilities, drive‑thru expertise and large‑scale migration services, KFC UK successfully migrated approximately 5,600 digital screens across more than 1,030 restaurant locations during 2025.
The result is a scalable, future‑ready digital signage ecosystem that enables centralised content management, advanced integrations and more efficient campaign execution across one of the UK’s largest QSR screen networks.
5,600
digital in‑store touchpoints
1,030
restaurants
The Challenge
Building a scalable digital signage platform for a fast‑moving QSR environment
In quick‑service restaurants, operational speed, consistency and flexibility are critical.
KFC UK required a more advanced and scalable digital signage solution capable of supporting a highly dynamic restaurant environment with:
- Frequent menu and pricing updates
- Complex promotional campaigns
- Drive‑thru communication requirements
- Large‑scale content scheduling needs
- Integration with operational systems such as POS and DAM platforms
The existing digital signage setup no longer supported the level of scalability, automation and operational flexibility required for long‑term growth.
KFC UK needed a strategic partner that could support both immediate migration needs and ongoing digital in‑store evolution.
The Solution
A full‑scale digital signage migration powered by Visual Art IXM
Visual Art delivered an end‑to‑end digital signage solution combining enterprise software, migration services, consulting and operational support.
The collaboration began in early 2025 through Visual Art’s UK partner Pioneer Group, where Visual Art was selected as the preferred vendor for the full platform transformation.
Large‑scale migration of 5,600 screens
Visual Art successfully migrated KFC UK’s entire digital signage estate to the Visual Art IXM platform.
The implementation included:
- Remote software deployment
- On‑site installations where required
- Parallel content broadcasting during migration
- Structured rollout planning across the full estate
This hybrid deployment model enabled a rapid and controlled migration across more than 1,030 restaurant locations.
Advanced digital menu board and drive‑thru capabilities
The solution supports KFC UK’s high‑volume restaurant operations with advanced functionality for:
- Digital menu boards
- Drive‑thru communication
- Dynamic content scheduling
- Menu and pricing management
- Operational messaging
Visual Art’s mature QSR and drive‑thru expertise enabled KFC UK to establish a more flexible and scalable communication platform for future development.
Consulting‑led partnership approach
Beyond technology delivery, Visual Art provides ongoing strategic and operational support focused on content workflow optimisation, template structures, data automation, integration strategy and continuous platform development.
The collaboration continues to evolve into a long‑term partnership focused on expanding capabilities and operational efficiency.
Integration‑ready IXM Platform
The KFC UK solution is powered by Visual Art IXM, an enterprise in‑store experience management platform built for large‑scale retail and QSR environments.
The platform enables:
- Centralised content management
- Data‑driven workflows
- POS integration capabilities
- Automation of content and pricing layers
- Advanced scheduling and campaign management
With an API‑first and modular architecture, Visual Art IXM supports seamless integration into KFC UK’s broader operational ecosystem.
The Impact
A future‑ready digital in‑store platform for QSR operations
Through the collaboration with Visual Art, KFC UK now operates one of the UK’s largest integrated QSR digital signage networks on a scalable enterprise platform.
Operational impact
- 100% migration of targeted screens completed during 2025
- Centralised and more flexible content management
- Improved scheduling and campaign workflows
- Foundation for automation and data‑driven operations
- Scalable platform for future integrations and enhancements
Customer experience impact
The platform creates a stronger foundation for:
- Consistent communication across all restaurants
- Improved management of complex menus and pricing
- Enhanced drive‑thru experiences
- Faster and more efficient campaign execution
- More scalable in‑store customer communication
Strategic business value
As one of Visual Art’s largest QSR customers, KFC UK represents a strong reference case for enterprise‑scale digital signage transformation within the quick‑service restaurant industry. The project strengthens Visual Art’s position as a strategic digital in‑store partner for global QSR brands operating at scale.
Implementation
A phase rolled out across the UK
The rollout was implemented throughout 2025 using a phased deployment model designed to minimise operational disruption.
Deployment approach
- Pilot phase followed by phased rollout
- Remote and on‑site migration services
- Parallel broadcasting during migration window
- Centralised deployment coordination
Challenges managed during rollout
The project included management of:
- Client‑side network and DNS complexities
- Access‑related technical challenges
- On‑site support requirements in selected locations
Despite the complexity of the environment, the full migration was completed successfully within the planned rollout period.
Technology
IXM – In‑Store Experience Management Platform
The KFC UK solution is powered by Visual Art’s IXM platform, a scalable enterprise digital signage software that also enables in‑store retail media and campaign management at scale.
IXM supports:
- Digital signage networks at scale
- Drive‑thru communication
- In‑store retail media and campaign management
- Content automation and workflows
- Cloud‑based content distribution
- API‑first and hardware‑agnostic integrations
Key figures
- ~1,030 restaurants in the UK
- ~5,600 digital screens
- United Kingdom deployment
- End‑to‑end delivery: platform, migration, support, and consulting