The roll out of the new store concept for Tre is in full progress. The first pilot store, on Kungsgatan in Stockholm, has now been opened and Täby and A6 Jönköping will follow soon.

The store is divided in different zones to facilitate smart choices and set a digital lifestyle atmosphere.

Mosaic solution that attracts, builds brand and drives traffic to the store.

Product-related campaigns and offers trigger purchase.

The store interior with smart communication solutions has been developed in close collaboration with Tre and the retail agency WorkShop.