At 7-Eleven buns play a central role and this is an example of how Visual Art work with the possibilities of digital signage technique and design to raise attention in a playful way.

The cinnamon bun, a classic pastry that generations of Swedes enjoy. Of course, it has its own day and has been celebrated on October 4 for twenty years now. In Sweden, about 7 million cinnamon buns are sold this day.’