21 Jan 2019

Local weather conditions in Sweden trigger programmatic campaign for TUI

The world’s leading travel agent TUI, has during January chosen to use the flexibility of Visual Art’s programmatic offer. The solution is customized in order to maximize flexibility and relevance. Local weather data, triggers specific campaign messages based on real-time conditions.

There are several ways to increase relevance – and by doing that, create more efficient ads

Certain times and outer factors affect people’s needs, wants and demands.

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