Visual Art introduced and developed DOOH on the Swedish market and has evolved to have a strong presence in Denmark, Finland and Germany. Today’s announcement is subsequently signaling the aim to further strengthen the position as the leading force within digital reach.
”What is being communicated today could be the most important news the OOH-industry has received in years. The journey that started a decade ago is now progressing in rapid pace given the Ocean Outdoor’s acquisition of Visual Art Media. Our companies’ joint core competencies, expertise, deep understanding of the medium and how to sell it give us unique competitive advantages. We aim to use those to continue building Europe’s most attractive digital reach offer, CEO Andreas Lind and CRO Hoss Khosravi said in a joint statement.
To the benefit of clients and agencies, Visual Art’s strengths – tech, innovation and unique advertising arenas – are now being elevated in a European context.
Former owners of Visual Art Media will own 50% of Visual Art Tech & Signage in a joint venture with ocean to create a complementary, and high growth, tech business line that will drive significant synergies and opportunities across the full out-of-home and signage portfolio. The combination of Visual Art Technologies’ dynamic product set, creativity and high quality client base (including leading brands such as McDonald’s and H&M, amongst others), coupled with Ocean’s digital out-of-home expertise, provides a unique symbiotic relationship to drive meaningful commercial opportunities for both businesses globally.
Commenting on the deal, Ocean Outdoor CEO Tim Bleakley said: “Visual Art is an attractive business that we have long admired. The company combines great people with great assets in growing DOOH markets, offering impressive opportunities across a number of different business areas and multiple countries.
Ocean Outdoor is listed at the London stock exchange and has a unique position in the Out Of Home advertising landscape, specializing only in digital, super premium and globally iconic screen locations, such as Piccadilly Lights in London. Ocean created the DOOH category as early as 2005 and has continued to pioneer, drive and establish DOOH to be the engaging media channel it is today. through innovation, premium locations, research, data and unique technology.
Photo: Ocean Outdoor