The agreement means that Visual Art adds several of Stockholm’s most central and prestigious shopping destinations to the DOOH-network, and furthermore implements digital surfaces in Gallerian, MOOD Stockholm, Västermalmsgallerian, Ringen and Fältöversten that collectively have over 40 million visitors a year.
– The fact that AMF Fastigheter choses us shows the relevance of our unique platform for digital communication. Constant progress lies in our DNA and our expertise will add a new dimension and make these destinations even better, says Hoss Khosravi, CRO, Visual Art.
Visual Art’s offering, with both DOOH and Digital Signage, creates conditions to utilize the full commercial potential of the shopping centres. Relevant messages are communicated in an efficient and accessible way for visitors.
– We look forward to the implementation that we believe will contribute positively to the customer experience at our trading venues. By using the possibilities of this technology, we make it easier for our visitors to customize the visit to their needs and interests, says Anna Thelander, Marketing and Communications Manager at AMF Fastigheter.
Tests made by Retail Academics show that digital signs get more attention than analog. Digital surfaces provide the best conditions for being relevant by presenting the right message, in the right place, at the right time for a specific target group.
Photo: AMF Fastigheter