11 Feb 2020

Preem focuses on inspiration and dining experience

A better store concept where inspiration and dining experience are the focus when Preem modernizes its stations around Sweden. Visual Art and Preem have been working together since 2010 and it is now clear that the agreement will be extended for another three years where the assignment includes digital screens and content production for Sweden’s largest fuel company.

By updating digital screens in strategically located areas in the store, Preem enables the right content to be communicated to the right target audience at the right time of day. Visual Art’s Design Studio has designed the menu board’s content that shall inspire, drive sales and show pre-composed menus. The extended collaboration means that Visual Art is a comprehensive supplier when it comes to Digital Signage with everything from the in-house developed CMS Signage Player to content strategy and design.

– “We feel an immense pride that Preem has chosen to continue our partnership. When we can be involved all the way from strategy to implementation, we can create a natural meeting place with the customer experience in focus”, says Pontus Meijer, Chief Revenue Officer at Visual Art.

– “Visual Art lies at the forefront of technology with future-proof and sustainable solutions. We at Preem want to develop smart solutions to today’s challenges for tomorrow’s opportunities. Our continued collaboration gives us the opportunity for better results and brand experience, as well as enhancing the customer experience for our visitors”, says Angelica Fagerholm, Concept Manager Retail at Preem.

Preem is Sweden’s largest fuel company and accounts for 80% of the Swedish refinery capacity and 30% of the Nordic. The company has 1,400 employees, of whom 950 work at their two refineries in Gothenburg and Lysekil, which are considered Europe’s most modern and environmentally friendly.


Visual Art logotype