04 Jun 2021

7-Eleven brings Visual Art to Australia

Visual Art continues its rapid expansion and is entering  the Australian market. Together with a local supplier, Visual Art’s software CMS Signage Player have been delivered to 7-Eleven over the whole continent. A partnership that involves more than 2 500 digital communication channels.


The partnership with 7-Eleven in Australia came as a result of the chain searching for a more flexible and easy-to-use software for their digital communication channels in store. Therefore, through its local partner Digital Signage Group Visual Art have upgraded more than 2 500 screens to its own, unique solution CMS Signage player.


– It’s always fun when you enter a completely new market, and of course even more fun when you can make such a big deal for such a well-established customer. We have a long-term goal to grow outside Europe, and even though we are primarily focusing and investing in the Nordic region and Europe right now, Australia is a real feather in our cap for our solution, says Anders Apelgren, CEO of Visual Art


Visual Art is already working with 7-Eleven in both Sweden and Denmark, but the agreement in Australia is completely independent of this collaboration.


– One of the great advantages of our solution is that we can handle both the technology and the content easily and securely remotely. It gives the customer great opportunities to quickly and easily change and adapt content, but also for us to help at all levels up to the end customer, concludes Anders Apelgren.


The implementation for 7-Eleven in Australia has been ongoing since the beginning of 2021 and is expected to be completed by the summer.


Talk to our experts if you want to know more about how our CMS Signage Player can make it easier for your company to work with your digital communication channels.

Visual Art logotype