Gröna Lund was founded in the 1880s, making it Sweden’s oldest amusement park. The park is unique in the sense that most of the buildings are old residential and commercial structures from the 19th century. The buildings were not built for the park; instead, the park was built around the buildings.
Gröna Lund features most attractions common to amusement parks, such as a tunnel of love, a funhouse and seven roller coasters.
The mission was to build up expectations and highlight information and safety restrictions in a fun and playful way. All to enhance the overall experience and decrease the perception of queuing time.
The challenge was to combine the different communication messages and to make the screens visible but still complement the small space.