10 Nov 2021

Visual Art establishes new business unit to meet customer demand

To meet demand of its customers, and also to stay in the forefront of digital signage solutions, Visual Art is establishing a new business unit, LED. More and more customers are looking for special solutions that creates an impact. The department will focus on the technology around specially built, large screen formats where Roberth Fredriksson, with long experience in the area, will be responsible for the business unit.


LED and large format displays are a fast-growing market globally, and a matter of course for creating large and impactful digital experiences. Over the years, Visual Art has made many custom-built solutions where they have hired subcontractors to implement the actual screen solution, and then be responsible for content and software, CMS Signage Player. Now, they are ready to take responsibility for the hardware part as well.


– The demand for custom-built screen solutions has increased the market over the years and for us it is not good for our margin, but also in many cases easier to solve the technical part directly ourselves. And for the customer, this means that they only need one supplier that can deliver everything from screen to content, says Anders Apelgren, CEO of Visual Art.


Visual Art has had plans to build a business unit around specially built LED screens for a long time, but the pieces fell into place when Roberth Fredriksson showed interest in leading the establishment. Roberth has extensive experience in the field and was among the first to offer custom-built screen solutions as early as the 80s.


– I have worked as a subcontractor for Visual Art many times over the years, so when I understood that they had the same view of the potential around LED solutions, the choice was to step on easy. It will be a lot of fun to drive this part of the business forward, says Roberth Fredriksson, Business Unit Director LED at Visual Art.


Talk to our experts, if you want to know more about how LED can create an impact for your business. And click on the links to read about how we have provided eye-catching Digital Signage Solutions for Audi and SEB.

Visual Art - SEB


Visual Art logotype