Circle K in Norway will upgrade to digital menu boards at all its stations. In total, there are 86 stations with an average of 8 screens per station. Visual Art is the supplier of hardware, digital signage software and content.
After just over a year of pilot projects with digital menu boards at six stations around Norway, it became clear in April that Circle K in Norway will digitize its stations. Visual Art will deliver digital screens to 86 stations around the country.
– It feels incredibly to be able to do this rollout for Circle K in Norway. We already work close to Circle K in several markets in Europe, and being able to provide support to Norway is an honor for us, says Pontus Meijer, Chief Revenue Officer at Visual Art.
The Norwegian market is now covered by the European agreement Visual Art has with Circle K. This includes both hardware, digital signage software and content. The digital signage software powering the screens is the unique Signage Player that Visual Art has developed to facilitate everything from displaying attractive and relevant content, as being able to remotely control and manage the content centrally, regardless of where the station is located.
– In terms of hardware, these are around 700 screens that will be installed and maintained over time. Through remote control, we can guarantee that everything works, but also that the content can always be kept up to date and relevant at all stations, Pontus Meijer at Visual Art continues.
For Circle K in Norway, this is a major upgrade as the stations until now have had menus and other information above the checkouts through a traditional print solution.
The deal has a value of around NOK 6 million in the coming years.
Pontus Meijer, Chief Revenue Officer, Visual Art
Tel. +46 70 937 67 00, email@example.com
Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with head quarter in Stockholm. The company was founded 1997 and have today 140 employees within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s. www.visualart.com
Revenue: 210 MSEK (2021)
Software licenses: 40 000 licenses in 32 countries
Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.
Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.