06 Sep 2022

Pontus Meijer appointed as new CEO at Visual Art

Pontus Meijer takes over the role as CEO at Visual Art and former CEO Anders Apelgren thereby takes a step back to focus on his previous role as technically responsible for the company’s tech solutions. Visual Art’s focus going forward is continued organic growth through mainly European expansion and also balanced profitability.


Visual Art is a leading full-service provider supplier of digital signage in the Nordics and has rapidly taken market shares in Europe in recent years. The company is now ready to take the next step in its growth journey and appoints the long-standing employee, former Chief Revenue Officer, Pontus Meijer to continue to lead the company forward.


– It is of course very flattering to receive this trust. We have increased turnover by 200% and opened offices in 6 new markets in the last 3 years. To have the opportunity to lead the business, when we now add another gear is incredibly inspiring. Our Design Studio gives us an incredible competitive advantage by being able to design unique solutions, which in turn drive real business values ​​for our customers. More and more companies are beginning to understand how digital communication channels can support their sales, brand experience and also operational efficiency, says Pontus Meijer, new CEO at Visual Art.


Pontus Meijer has been given two main goals for the business: balanced profitability in Sweden and organic growth in Europe. In recent years, Visual Art has opened offices in Germany, UK, Spain, and also the United States, which have brought in customers from other parts of the world, such as Asia and Australia.


– I’m proud that we have customers such as McDonald’s, Circle K, Lego, NIO and Subway in our portfolio. Together, we have created a network of digital communication channels across basically all of Europe where we can offer local service and support of the solutions. In combination with our own digital signage software Signage Player, which makes it possible to remotely control the content on all screens, regardless of where they are, we have a breadth of offer that we are basically alone in, continues Pontus Meijer.


Former CEO Anders Apelgren will from now on focus on Visual Art’s technical development, a role he had for a long time and also had as a dual role during his time as CEO.


– It has been an incredible journey, but we have known for a long time that we need a more permanent solution for the CEO position. Handing over to Pontus feels very good and he is perfect to lead the next phase for Visual Art, says Anders Apelgren CTO at Visual Art.


For more information:

Pontus Meijer, CEO Visual Art
Tel. +46 70 937 67 00, pontus.meijer@visualart.com


Anders Apelgren CTO, Visual Art Group
Tel. +46 70 312 73 30, anders.apelgren@visualart.com


Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com


About Visual Art Group


Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.


Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries


Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.


Pontus Meijer

NIO House in Oslo, Norway


Visual Art logotype