Rusta has invested in digital displays as a tool to improve the experience for their employees in the department stores. With set templates and customized with dynamic content, Rusta wants to increase commitment and ensure that the right and relevant information always reaches the employees. Visual Art has developed a solution that will be implemented in all department stores.
Rusta has more than 100 department stores in Sweden and almost as many in Norway and Finland. They, like many other companies, have had challenges in finding an effective channel for internal communication, as a majority of their workforce does not sit in front of a computer. This means that it can be difficult to reach out with information in an efficient and simple way. Therefore, information screens where employees pass are an optimal communication channel.
– For us, it is very important that the staff are updated on everything from current campaigns to product information and other interesting things that happen at the department stores. In the past, we have often used e-mail for this, but it has been difficult to ensure that the information reaches everyone and meant a delay for all our employees who work in the stores, says Nahrin Ego, Manager Internal Communication at Rusta.
After a successful pilot project, Rusta has now invested in a solution where information screens will be installed in the staff canteen in every department store, initially in Sweden. The screen, controlled by Visual Art’s proprietary and unique digital signage software Signage Player, will display the most current and important information for staff on any given day.
– The solution has several advantages, not only that we get important information out in a place where everyone in the staff automatically gathers, but also that we get a solution locally that can be used for presentations as well as the live broadcasts we make to all employees a number of times per year, continues Nahrin Ego at Rusta.
The screens, which are supplied by LG Electronics, will be attached to a special stand to be used both standing (for ongoing information) and lying down for presentations and live events.
In total, there are around 100 screens in Sweden in a first step with the stated goal of doing the same rollout in the chain’s department stores in Norway, Finland, and Germany in the next step. The value of Visual Art in is estimated to be around four million SEK.
– Rusta is in many ways a grateful customer to work with. They know exactly what they want the information display to achieve for goals and what functions and features are necessary for them. After the very successful, and appreciated, pilot project, it will be extra fun that we now get to roll out the solution in all department stores in all markets, says Andreas Ström, Chief Revenue Officer at Visual Art.
Monika Lindquist, CMO & CCO, Visual Art Group
Tel. +46 72 333 23 83, email@example.com
Andreas Ström, CRO, Visual Art Group
Tel. +46 72 205 05 13, firstname.lastname@example.org
Visual Art is a leading full-service agency within digital communication channels (Digital Signage) in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production, and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.
Revenue: 210 MSEK (2021)
Software licenses: 40 000 licenses in 32 countries
Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK, and North America.
Clients: McDonald’s, K Group (Kesko), Subway, NIO, Joe & the Juice, LEGO, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven, and others.