Visual Art will deliver digital in-store solutions for Husqvarna’s dealers globally. In total, Husqvarna have thousands of stores in all corners of the world. The delivery consists of an automated shop-in-shop solution that gives both dealers, and customers added value directly in store.
The agreement between Husqvarna and Visual Art covers all dealers of Husqvarna’s products worldwide but is focused on the network in Europe. A network which consists of 4,700 dealers. The shop-in-shop solution aims to increase customer dwell time and guide them in their purchasing process and can be updated, and automatically controlled directly by Husqvarna.
– The content is based on Husqvarna’s existing website but is adapted depending on the dealer’s needs and wishes. But above all, it contains a lot of useful information that helps customers to choose the best product for their need. This is a bit of a dream project, not only because of the scope, but also because the content really adds value to everyone, says Andreas Ström, Chief Revenue Officer at Visual Art.
Visual Art delivers hardware and its own digital signage software Signage Player. The software makes it possible to monitor the entire digital fleet from a central location, and different user roles enables HQ, Marketing and dealers to schedule and broadcast content. Therefore, Husqvarna guarantee that the right campaigns always are shown in the right place, in the right context and at the right time.
– We have looked at a new, updated solution for our dealers and Visual Art emerged as the obvious option after a procurement. With their technical and strategic expertise, we not only fill the solution with function but also see a comprehensive service and maintenance program that means that neither we nor our dealers need to worry about the technology working, says Börje Nilsson, Global Shop Profiling Manager at Husqvarna.
Husqvarna has 7000 dealers in Europe and additional networks worldwide. In an initial rollout, around 500 screens will be replaced or updated, and the complete take-over of German dealers are finalized.
Monika Lindquist, CMO & CCO, Visual Art Group
Tel. +46 72 333 23 83, firstname.lastname@example.org
Andreas Ström, CRO, Visual Art Group
Tel. +46 72 205 05 13, email@example.com
Visual Art is a leading full-service agency within digital communication channels (Digital Signage) in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production, and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.
Revenue: 210 MSEK (2021)
Software licenses: 40 000 licenses in 32 countries
Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK, and North America.
Clients: McDonald’s, K Group (Kesko), Subway, NIO, Joe & the Juice, LEGO, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.