Visual Art wins another big deal and takes over responsibility for all digital menu boards at Joe & the Juice globally. In an initial stage, it is about 150 restaurants around the world and the deal includes everything from technology to the production of content. The focus is on the unique digital signage software Signage Player, which makes it possible to easily remotely control content on the screens of all connected restaurants.
With over 300 restaurants globally, Joe & the Juice wanted to find a simple solution for digital communication channels with a uniform appearance as well as simplified administration and maintenance. The choice fell on Visual Art which is now, in a first step, updating and taking over control of the digital menu boards in 150 restaurants.
– Previously, we had a mix of suppliers, which was not optimal. Visual Art was best able to deliver everything from digital signage software to content production, customized templates and we look forward rolling out our new menus across the entire chain going forward, says Kasper Schyberg, Concept Development Director at Joe & the Juice.
The deal includes hardware, digital signage software, support and content production from Visual Art’s own Design Studio. The digital signage software is Visual Art’s own, and the unique Signage Player makes it possible to play all content directly through the screens’ own software. In addition, the solution provides an opportunity for completely centralized control and administration as everything is connected.
– One of our goals with this new solution is to be able to be even faster in adapting our range and then also what is visible on the menu boards. This can also differ between countries as well as restaurants, which is why it makes it enormously easier to be able to control the content centrally, Kasper Schyberg continues.
– With as many restaurants as Joe & the Juice has, it is normally challenging to find one and the same uniform expression on all digital communication channels, especially if, like here, you want to be able to adapt the content locally quickly and efficiently. However, we solve that easily through Signage Player, which also keeps costs down considerably by not needing external media players, says Andreas Ström, Chief Revenue Officer at Visual Art.
The agreement between Joe & the Juice and Visual Art runs in an initial phase of three years – and has a total value of around SEK 10 million.
Andreas Ström, CRO, Visual Art Group
Tel. +46 72 205 05 13, firstname.lastname@example.org
Monika Lindquist, CMO & CCO, Visual Art Group
Tel. +46 72 333 23 83, email@example.com
Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.
Revenue: 210 MSEK (2021)
Software licenses: 40 000 licenses in 32 countries
Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.
Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.