Visual Art signs another major agreement, this time with Norwegian Bitastad, which owns and operates five large restaurant chains in Norway. The first to be upgraded to fully digital menu systems, and other digital screen solutions, is the Big Bite chain with its 72 restaurants.
The agreement includes both hardware and software and content production from Visual Art. In a first step, they have now begun to upgrade existing screens within Big Bite, which have a total of around 300 digital communication channels. With Visual Art’s digital signage software Signage Player, all content can be controlled and maintained centrally.
– It is incredibly fun to be able to work with Big Bite and to find new and more efficient solutions for all chains within Bitastad. These are some of Norway’s most forward-thinking and fast-moving restaurant chains, and it is clear that they have understood the advantages of digital screens both for themselves and for the customer experience, says Pontus Meijer, Chief Revenue Officer at Visual Art.
– Visual Art is the leading player in this area and will act as a strategic partner to us. We have had digital signage for many years, but have not been able to utilize their full potential. By using these screens smarter, we will be able to increase sales but also strengthen our brand, says Eigil Almenning, CEO at Big Bite AS.
As the rollout at BigBite’s restaurants is completed, there is a plan for the rest of Bitastad’s restaurant chains.
– In total, there are more than 150 restaurants within Bitastad’s network and we are planning to what extent, and at what pace, the rest of the chains will get a similar solution, continues Pontus Meijer at Visual Art.
The value of the agreement is estimated to be over NOK 5 million over the three-year term.
Pontus Meijer, Chief Revenue Officer, Visual Art
Tel. +46 70 937 67 00, firstname.lastname@example.org
Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, email@example.com
Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.
Revenue: 210 MSEK (2021)
Software licenses: 40 000 licenses in 32 countries
Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.
Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.