14 Mar 2022

Visual Art shows the future of Digital Signage with cloud-based software

Visual Art is ready to take the next step as a leader within digital signage with the release of its cloud-based digital signage software. With Signage Player, Visual Art offers new and unique functionality as well as a completely new way of using digital communication channels as a central part of the business.


Visual Art, one of the leading actors within digital communication channels, continues their fast-paced expansion. The company primarily operates within Europe, but also have customers in Asia, North America, and Australia. With its expertise in both tech and design, Visual Art has a unique position as a total supplier, which also is the key to the ongoing, rapid expansion.


– Digital communication channels have become a self-evident part of today’s market, both as a direct sales channel as well as a part of the brand experience in general. The digital signage software plays a central role in that development by making it possible to easily shift focus from the technology to the actual content. Anyone can use our software, says Anders Apelgren, CEO of Visual Art.


Signage Player is a software solution that has emerged as a separate, stand-alone product from Visual Art. The development and refinement of the solution has been on-going for many years, but in the last year, focus has shifted towards user-friendliness, template-based content, and overall integration possibilities.


– Signage Player is based on the latest cloud-based technology, which makes it possible for us to have customers and screens all over the world. We already have resellers in Asia and Australia for Signage Player, Anders Apelgren continues.


With the launch of Signage Player as a stand-alone product solution, Visual Art is also moving into the SaaS provider-space, something that further strengthens the company’s position on the market.


– We have always had two legs in this world – one with a focus on technology and one with focus on design and content through our extremely competent Design Studio. With our digital signage software, we can now build even more relevant and long-term collaborations with our customers that will benefit both them and us in this market space, Anders Apelgren continues.


Signage Player works on all types of operating systems and can be integrated on all platforms, without the need for external media players. This keeps costs down and makes administration easier, especially from remote locations. For Visual Art, however, the most exciting thing is the opportunities to constantly develop and add functions and integration in line with the customers’ needs.


– We have many exciting projects underway. We have, among other things built-in AI solutions to adapt content and function on the screens based on external parameters. By highlighting Signage Player as a stand-alone product, we can continue with this type of innovative solution that provides even higher added value for customers, Anders Apelgren concludes.


For more information, please contact:


Anders Apelgren CEO, Visual Art Group
Tel. +46 70 312 73 30, anders.apelgren@visualart.com

Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com


About Visual Art Group


Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with head quarter in Stockholm. The company was founded 1997 and have today 120 employees within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-droven strategic partner that helps its clients create real business value and to reach their KPI’s. www.visualart.com


Turn-over: 210 MSEK

Software licenses: 40 000 licenses in 32 countries

Employees: 120 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, Great Britain and the US.

Clients: McDonald’s, K Group (Kesko), Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

Visual Art logotype