14 Mar 2023

Visual Art appoints David Berggren as new CFO

Visual Art is, as part of its strategy to achieve profitable growth and prepare for an Initial Public Offering (IPO), pleased to announce the appointment David Berggren as new CFO, effective from 1st of March. David Berggren will be a member of the group management team from said date.


David Berggren brings a wealth of experience to Visual Art. He has a proven track record of delivering strategic financial planning and execution, which will be crucial as Visual Art looks to expand its business and deliver value to its stakeholders.


– We are thrilled to welcome David to Visual Art. With his extensive financial expertise and experience in high-growth companies, we are confident that he will be a valuable addition to our team as we continue to scale our business and prepare for an IPO in the coming year, says Pontus Meijer, CEO of Visual Art Group


Visual Art has experienced significant growth in recent years with new customers such as Subway, LEGO, Joe & the Juice, and NIO. The company has an impressive portfolio of clients across a range of industries, including retail, QSR, and hospitality. With the appointment of David Berggren as CFO, Visual Art is well-positioned to build on this success and drive profitable growth in the years to come.


– I’m excited to join Visual Art at such a pivotal time in the company’s history. Visual Art has a reputation for delivering innovative digital signage solutions to its clients, and I am eager to help the company achieve its goals of profitable growth and an IPO, says David Berggren, CFO at Visual Art Group.


Visual Art is committed to delivering exceptional value to its clients and stakeholders, and the appointment of David Berggren as CFO is a significant step towards achieving these goals. With his financial expertise and leadership, Visual Art is poised to continue its growth trajectory and solidify its position as a leader in the digital signage solutions industry.




For more information:


Pontus Meijer, CEO, Visual Art Group
Tel. +46 70 937 67 00, pontus.meijer@visualart.com


Monika Lindquist, CMO & CCO, Visual Art Group
Tel. +46 72 333 23 83, monika.lindquist@visualart.com



About Visual Art Group


Visual Art is a leading full-service agency within digital communication channels (Digital Signage) in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production, and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.



Revenue: 210 MSEK (2021)

Software licenses: 65 000 licenses in 39 countries


Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK, and North America.

Clients: McDonald’s, K Group (Kesko), Subway, NIO, Joe & the Juice, LEGO, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven, and others.

Visual Art logotype