News archive

27 Sep 2022

McDonald’s chooses Visual Art to digitize its drive-thru’s in Denmark

McDonald’s in Denmark updates its drive-thru’s from analogue to digital menu boards, and have given Visual Art trust to implement the solution. In total, there are 82 restaurants out of a total of 97, that will have a digital drive thru.

 

McDonald’s in the Nordics has continuously updated all its drive-thru’s from analogue to digital menu boards in recent years. Now the turn has come to Denmark, which in the coming year will upgrade its 82 restaurants to digital drive-thru’s.

 

– We are incredibly proud of our collaboration with McDonald’s in the Nordics. That we continue to be trusted to deliver their digital drive thru’s is a fantastic proof of partnership. The digital drive thru solutions are fun to work with, as they really take full advantage of the technological possibilities that simplify the ordering experience for their guests. Showing different options depending on the time of day, weather or similar can both increase sales but also make it easier for guests to choose, which makes the order process faster, says Rasmus Langbjerg, Country Manager at Visual Art Denmark.

 

McDonald’s digital drive thru’s help the restaurant giant to increase sales by being able to handle more guests during the most intensive periods of the day. The digital menu boards make the staff’s everyday life more efficient when the menus are automatically adjusted according to the time of day instead of previous manual handling. Visibility and readability increase with brighter screens that penetrate a sometimes weather-affected outdoor environment, which also strengthens the guests’ experience. Digital menu boards are flexible and makes it easier to show the right offers depending on the time of day, which also strengthens the guests’ experience. The already rolled out solutions in the other Nordic countries clearly show that the customer journey is made more efficient from the first menu screen until the food is delivered to the door.

 

– Digital displays for showing menus, inspiration and information have become obvious to us at McDonald’s and it was only a matter of time before Denmark’s restaurants also would be updated. Now, that time is here and we see no better partner in the market to help us than Visual Art, says Fannie Pramming, Communications Manager at McDonald’s Denmark.

 

Visual Art offers a complete solution with everything from hardware to digital signage software and content production. Through Visual Art’s own digital signage software Signage Player, McDonald’s now has a uniform and modeled standard for how the screens look across the Nordic region. This makes it very easy and efficient to centrally create content that can then be adapted for each local market and where product availability and restaurant selection are also managed automatically via Visual Art’s software.

 

The technology also makes it possible to continue experimenting with various types of improvements in the future, such as AI solutions that automatically adapt content and offer according to, for example, season and weather, something that further strengthens the customer experience and customer benefit.

 

The deal is estimated to be worth around 30 million Danish kroner.

 

For more information:

 

Monika Lindquist, CMO & CCO, Visual Art Group
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

 

Rasmus Langbjerg, Country Manager, Visual Art Denmark

Tel. + 45 28 79 99 50, rasmus.langbjerg@visualart.com

 

About Visual Art Group

 

Visual Art is a leading full-service agency within digital communication channels (Digital Signage) in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production, and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.

 

Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries

 

Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

 

13 Sep 2022

Visual Art promotes Andreas Ström to Chief Revenue Officer

Visual Art, leading full-service agency within Digital Signage in Europe, promotes Andreas Ström from Business Director to Chief Revenue Officer. In his new role, he will drive growth and balanced profitability within the organization and group management team.

 

– Andreas is a highly effective leader and has played a pivotal role in Visual Art’s European growth and success. His leadership, business acumen and passion for the mission to drive real business value for our clients give him the instinctive ability to understand our customer’s needs, motivate our sales team and continue driving our expansion, says Pontus Meijer CEO at Visual Art Group.

 

– The increased demand for digitized promotion of products and services have been driving growth for some time. But, we are seeing a change of demand in the afterschocks of the pandemic, war in Europe and energy crisis. Digital Signage drives operational efficiency and can save money in terms of resource allocation, immediate price changes depending on commodity prices. I look forward to continuing to create value for our customers together with the rest of the team, says Andreas Ström Chief Revenue Officer at Visual Art Group.

 

According to Precedence Research, the global digital signage market size was valued at US$ 21.9 billion in 2021 and is expected to reach US$ 42.54 billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 7.7% from 2021 to 2030.

 

For more information:

 

Pontus Meijer, CEO, Visual Art Group
Tel. +46 70 937 67 00, pontus.meijer@visualart.com

 

Monika Lindquist, CMO & CCO, Visual Art Group
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

 

Andreas Ström, CRO, Visual Art Group
Tel. +46 72 205 05 13, andreas.strom@visualart.com

 

 

About Visual Art Group

 

Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.

 

Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries

 

Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

 

06 Sep 2022

Pontus Meijer appointed as new CEO at Visual Art

Pontus Meijer takes over the role as CEO at Visual Art and former CEO Anders Apelgren thereby takes a step back to focus on his previous role as technically responsible for the company’s tech solutions. Visual Art’s focus going forward is continued organic growth through mainly European expansion and also balanced profitability.

 

Visual Art is a leading full-service provider supplier of digital signage in the Nordics and has rapidly taken market shares in Europe in recent years. The company is now ready to take the next step in its growth journey and appoints the long-standing employee, former Chief Revenue Officer, Pontus Meijer to continue to lead the company forward.

 

– It is of course very flattering to receive this trust. We have increased turnover by 200% and opened offices in 6 new markets in the last 3 years. To have the opportunity to lead the business, when we now add another gear is incredibly inspiring. Our Design Studio gives us an incredible competitive advantage by being able to design unique solutions, which in turn drive real business values ​​for our customers. More and more companies are beginning to understand how digital communication channels can support their sales, brand experience and also operational efficiency, says Pontus Meijer, new CEO at Visual Art.

 

Pontus Meijer has been given two main goals for the business: balanced profitability in Sweden and organic growth in Europe. In recent years, Visual Art has opened offices in Germany, UK, Spain, and also the United States, which have brought in customers from other parts of the world, such as Asia and Australia.

 

– I’m proud that we have customers such as McDonald’s, Circle K, Lego, NIO and Subway in our portfolio. Together, we have created a network of digital communication channels across basically all of Europe where we can offer local service and support of the solutions. In combination with our own digital signage software Signage Player, which makes it possible to remotely control the content on all screens, regardless of where they are, we have a breadth of offer that we are basically alone in, continues Pontus Meijer.

 

Former CEO Anders Apelgren will from now on focus on Visual Art’s technical development, a role he had for a long time and also had as a dual role during his time as CEO.

 

– It has been an incredible journey, but we have known for a long time that we need a more permanent solution for the CEO position. Handing over to Pontus feels very good and he is perfect to lead the next phase for Visual Art, says Anders Apelgren CTO at Visual Art.

 

For more information:

Pontus Meijer, CEO Visual Art
Tel. +46 70 937 67 00, pontus.meijer@visualart.com

 

Anders Apelgren CTO, Visual Art Group
Tel. +46 70 312 73 30, anders.apelgren@visualart.com

 

Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

 

About Visual Art Group

 

Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.

 

Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries

 

Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

 

Pontus Meijer

NIO House in Oslo, Norway

 

22 Aug 2022

Visual Art digitizes Bitastad’s restaurant chains – BigBite first

Visual Art signs another major agreement, this time with Norwegian Bitastad, which owns and operates five large restaurant chains in Norway. The first to be upgraded to fully digital menu systems, and other digital screen solutions, is the Big Bite chain with its 72 restaurants.

 

The agreement includes both hardware and software and content production from Visual Art. In a first step, they have now begun to upgrade existing screens within Big Bite, which have a total of around 300 digital communication channels. With Visual Art’s digital signage software Signage Player, all content can be controlled and maintained centrally.

 

– It is incredibly fun to be able to work with Big Bite and to find new and more efficient solutions for all chains within Bitastad. These are some of Norway’s most forward-thinking and fast-moving restaurant chains, and it is clear that they have understood the advantages of digital screens both for themselves and for the customer experience, says Pontus Meijer, Chief Revenue Officer at Visual Art.

 

– Visual Art is the leading player in this area and will act as a strategic partner to us. We have had digital signage for many years, but have not been able to utilize their full potential. By using these screens smarter, we will be able to increase sales but also strengthen our brand, says Eigil Almenning, CEO at Big Bite AS.

 

As the rollout at BigBite’s restaurants is completed, there is a plan for the rest of Bitastad’s restaurant chains.

 

– In total, there are more than 150 restaurants within Bitastad’s network and we are planning to what extent, and at what pace, the rest of the chains will get a similar solution, continues Pontus Meijer at Visual Art.

 

The value of the agreement is estimated to be over NOK 5 million over the three-year term.

 

VisualArt_BigBite

For more information:

 

Pontus Meijer, Chief Revenue Officer, Visual Art
Tel. +46 70 937 67 00, pontus.meijer@visualart.com

 

Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

 

 

About Visual Art Group

 

Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with headquarters in Stockholm. The company was founded 1997 and has 140 employees today within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.

www.visualart.com

 

Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries

 

Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

11 Jul 2022

Foxtrot is creating convenience stores of the future

Foxtrot is redefining convenience for the modern consumer, marrying the best of neighborhood retail and e-commerce technology to create a community of discovery. Their storefronts offer the most-loved aspects of neighborhood cafés, and you can turn to the Foxtrot App or website for 30-minute delivery and 5-minute pick up of a city’s best goods – from local beers and fine wines to chef-prepared meals and everyday essentials.

 

The Chicago-based company also offers the best of their favorite foods, goods and curated gifts available for nationwide shipping via Foxtrot Anywhere.

 

They are building a first-of-its-kind omnichannel brand that seamlessly marries e-commerce delivery, proprietary inventory technology, and the feel-good community of neighborhood stores.

 

Their mission is to connect people to better convenience through our love for food & culture, so that everyone can feel good about what they buy everyday.

 

– Foxtrot is changing the way we think about convenience stores and is creating convenience stores of the future says Andreas von Pongrácz, President Visual Art USA Inc.

 

Foxtrot Market has successfully partnered with Visual Art over the last year to bring to life their unique concept around the customer experience of pickup in-store.

 

Design, engineering, and product thinkers from Foxtrot and Visual Art worked in synchrony to develop a digital signage solution that seamlessly fit into a custom design and built “pickup hub.” The hub brings real-time feedback to customers about their pickup orders and introduces new customers to the pickup features of the Foxtrot app.

 

As Foxtrot expands on its aggressive plans to open new stores in 2022, the pickup hub is an active and dynamic part of its in-store offering, introducing new retail customers to the digital side of their business and giving existing customers a streamlined pickup experience.

 

About Visual Art Group

Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with head quarter in Stockholm. The company was founded 1997 and have today 140 employees within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s.

 

Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries

 

Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

 

Go to inspiration to see some more digital signage solutions we have provided for our clients.

07 Jul 2022

Circle K upgrades to digital menu boards at 86 stations in Norway – Visual Art does the work

Circle K in Norway will upgrade to digital menu boards at all its stations. In total, there are 86 stations with an average of 8 screens per station. Visual Art is the supplier of hardware, digital signage software and content.

 

After just over a year of pilot projects with digital menu boards at six stations around Norway, it became clear in April that Circle K in Norway will digitize its stations. Visual Art will deliver digital screens to 86 stations around the country.

 

– It feels incredibly to be able to do this rollout for Circle K in Norway. We already work close to Circle K in several markets in Europe, and being able to provide support to Norway is an honor for us, says Pontus Meijer, Chief Revenue Officer at Visual Art.

 

The Norwegian market is now covered by the European agreement Visual Art has with Circle K. This includes both hardware, digital signage software and content. The digital signage software powering the screens is the unique Signage Player that Visual Art has developed to facilitate everything from displaying attractive and relevant content, as being able to remotely control and manage the content centrally, regardless of where the station is located.

 

– In terms of hardware, these are around 700 screens that will be installed and maintained over time. Through remote control, we can guarantee that everything works, but also that the content can always be kept up to date and relevant at all stations, Pontus Meijer at Visual Art continues.

 

For Circle K in Norway, this is a major upgrade as the stations until now have had menus and other information above the checkouts through a traditional print solution.

 

The deal has a value of around NOK 6 million in the coming years.

 

For more information:

 

Pontus Meijer, Chief Revenue Officer, Visual Art
Tel. +46 70 937 67 00, pontus.meijer@visualart.com

 

Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

 

About Visual Art Group

 

Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with head quarter in Stockholm. The company was founded 1997 and have today 140 employees within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s. www.visualart.com

 

Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries

 

Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

 

Circle K

Circle K

30 Jun 2022

NTIG extends contract with Visual Art

NTIG has together with Visual Art developed and implemented a digital communication solution at all 29 NTIG Upper Secondary Schools. Digital screens are an obvious part of the vision to be at the forefront of technology. And, to always make it as easy as possible for students to navigate quickly in the school environment. Visual Art has now gained continued trust to maintain and expand the investment over the next three years.

 

NTIG strives to create a better and more sustainable society with education and learning as a basis. They educate students so that they themselves can lead and navigate in a technology-dominated future. Therefore, digital communication channels in schools are an obvious element. Enabling them to display current and relevant information.

 

– We were looking for a scalable solution where we could have full control over what was shown on the screens. Visual Arts digital signage software Signage Player, enable us to have both centrally and locally controlled messages. And also, the schools themselves can quickly and easily update with relevant content. This, without losing our brand’s graphic identity, says Nils Norling, Marketing Manager at NTIG.

 

By defining entrance zones and social zones in schools, it becomes easy not only to show the right message in the right place but also at the right time.

 

– Digital screens make it easier for teachers to communicate relevant and current messages. But also, to clarify our brand identity and NTIG’s values ​​from a central point in a simple way. Digital screens are obvious to us, as we are schools that are at the forefront, says Nils Norling, Marketing Manager at NTIG further.

 

NTIG has digital communication channels in 29 schools around Sweden. And has given Visual Art extended trust over the next three years. The agreement includes development of the existing solutions with hardware, digital signage software, support and production of templates to easily work with the content of the screens.

 

– We believe in developing solutions based on our customers’ needs. Therefore, we are incredibly proud to gain extended trust from NTIG. Especially, since they recently migrated to our in-house developed digital signage software Signage Player which meets their requirements and needs, even better than our previous digital signage software, says Pontus Meijer, Chief Revenue Officer at Visual Art.

 

For more information:

 

Pontus Meijer, Chief Revenue Officer, Visual Art
Tel. +46 70 937 67 00, pontus.meijer@visualart.com

 

Monika Lindquist, Marketing & Communications Director, Visual Art
Tel. +46 72 333 23 83, monika.lindquist@visualart.com

 

About Visual Art Group

 

Visual Art is a leading full-service agency within digital communication channels (Digital Signage)in Europe, with head quarter in Stockholm. The company was founded 1997 and have today 140 employees within sales, tech, strategic and creative content production and support. Visual Art is a tech and data-driven strategic partner that helps its clients create real business value and to reach their KPI’s. www.visualart.com

 

Revenue: 210 MSEK (2021)

Software licenses: 40 000 licenses in 32 countries

 

Employees: 140 employees in Sweden, Norway, Finland, Denmark, Germany, Spain, UK and North America.

Clients: McDonald’s, K Group (Kesko), Subway, Unibail-Rodamco-Westfield, Audi, Circle K, 7-Eleven and others.

07 Jun 2022

LED in large or small, in sunshine or rain

For many years, LED has been the obvious solution when it comes to a large and visible digital solution. If we say New York and Times Square, most people visualize the huge LED’s surrounding the square. Huge digital communication channels that shout out their messages, and help creating an atmosphere but also arouses curiosity. It is no understatement to say that LED technology has, more or less, revolutionized the world around Digital Signage and digital communication channels in general.

 

LED on Times Square

 

The reason is simple. As technology has developed and prices have decreased, the modular possibilities with LED have created completely new possibilities. By easily assembling smaller parts into a larger unit, it has been possible to build screens in sizes that had not previously been possible, or at least very complicated and expensive. But now it’s time to rethink as LED has also started to take place in the smaller formats.

 

It’s time to revolutionize our entire industry again.

 

Size matters, but shape and form are even more important

 

It’s easy to assume that a large screen attracts viewers. And although it was a truth in the past, this has changed. As large screens become an increasingly common part of our everyday lives, our brain functions as it always does with what is frequently occurring, sorts it out and directs attention to something else. Of course, depending on the content, but to push a point, we generalize. What we were previously impressed by does no longer mesmerize us, nor generates a “Wow!”.

 

By using the power of technology with human creativity, it is possible to break the norm, think bigger and create completely new sizes, shapes, and forms, which can make the brain direct its attention towards it and then focus on what is shown on the screens.

 

The easiest example to visualize this is that we imagine four corner pillars around a stand in a store. By building the ends as screens and dividing the content on all four sides, so that together they show a whole depending on the angle from which we look, we have created an installation that makes the brain start thinking. It breaks the usual pattern of what a screen “should” look like. It breaks the pattern around what we expect and thus automatically arouses curiosity and interest in the viewer.

 

Size therefore matters. But not that big is necessarily better, on the contrary. And what really matters is the format.

 

When 1 becomes 100 – new opportunities and new requirements

 

Another exciting and illustrative example is a shopping center in Germany which today has a giant LED screen in the middle of the building, which no one is looking at. There, visitors are now looking at a solution with 100 screens in a long corridor instead. A digital corridor where the content is linked between the screens in a way that is guaranteed to make both eyes and brain wake up.

 

Maintenance, both technically and in terms of content, becomes more challenging with 100 screens instead of 1. However, the investment does not have to be more expensive. If we look at the prices per inch of screen today, it can even be cheaper in the end. Also, in terms of service and maintenance as it is easier to replace individual, smaller units than a large one.

 

In terms of content, it creates new type of demands, but that work is facilitated by a smart digital signage software in the background. However, those who produce the content must learn to think new because it is basically a new way of communicating.

 

The digital communication channels of the future are thus more and more, but also less and less than before. And at the center is again LED as technology. But for the LED of the future, the small screen, it also requires significantly smarter digital signage software and not least smarter creators. For the future has no fixed formats.

 

LED NIO House
43 sqm LED covering two floors at NIO House in Oslo, Norway

 

LED at Audi
Curved LED in Audi Showroom in Stockholm, Sweden

 

LED Gallerian
LED on escalator at Gallerian in Stockholm, Sweden

 

Click on this link to get more inspiration on digital signage solutions and follow us on LinkedIn for continuous updates.

31 May 2022

Visual Art launches customer queuing system

Visual Art have, through their in-house developed digital signage software Signage Player, quickly taken the step in a SaaS provider within Digital Signage. The next step in the software journey have now started by adding functionality to it. First out is the customer queuing system VAQ, where Husqvarna is the first customer to implement to solution.

 

Customer queuing systems are a natural extension of the digital screens that more and more stores have today. It has long been a truth for Visual Art, which is used to implementing other companies’ solutions as part of its other offering. Now, however, they have taken the step all the way and offer their own solution – VAQ.

 

– Customer queuing system is a hygiene product today, but we must not forget that it is a more or less Nordic phenomenon. We like order and structure, especially in stores when people gather, and a well-functioning queuing system is a matter of course for most people. Therefore, it feels great to now be able to offer a fully integrated system with our other solutions, says Pontus Meijer, Chief Revenue Officer at Visual Art.

 

The first among customers to integrate VAQ from Visual Art is Husqvarna. They already have solutions with digital communication channels with Visual Arts software Signage Player. The queuing system is initially implemented in a little over 10 stores just in time for the spring rush that their stores often experience.

 

– There are a number of advantages to being able to fully integrate the system. This applies to everything from a smart and stylish presentation to the customer, who wants a queue app, physically or digitally, but also the underlying information such as waiting times and similar. We can solve all these parts easily within the system, says Pontus Meijer further.

 

At Husqvarna, a simple, digital solution is made where the customer receives a QR code on a screen which is then scanned with a digital queue app directly in the mobile phone. A solution that has been requested by a number of customers in the past.

 

– The fact is that the simple digital solutions seem to be sought after. Avoiding physical notes in paper where you as a trader have to load paper in the middle of the rush may feel a bit outdated, but it is possible to put that functionality in the long run if someone wants it, Pontus Meijer concludes.

 

Talk to our experts if you want to know more.

 

customer queuing system

25 May 2022

Digital shelf edges drives customer experience

Digital shelf edges drives customer experience. At EuroCIS, the most important trade fair for retail technology in Europe, Pricer and Visual Art will be showcasing scalable solutions for in-store communication.

 

Visit us at EuroCIS May 31–June 2 in Düsseldorf and discover how Pricer’s and Visual Art’s solution can help you enhance customer experience and create real business value.

 

Contact our Global Partner Sales if you want to know more

 

Visual Art logotype