H&M Voice
Interactive mirror,
Times Square NYC
Voice Interactive Mirror – a first in its kind, voice-driven solution that blurs the distinctions between the physical store and online shopping.
Background
We’re always looking for new ways to enhance the customer experience through digital innovation. When the interest for voice demand started to increase in October 2017, we saw an opportunity to create something extraordinary. In the spring of 2018 we were proud to present the H&M Voice Interactive Mirror – a first in its kind, voice-driven solution that blurs the distinctions between the physical store and online shopping.
What we did
A new tech solution, H&M Voice Interactive Mirror, is now running live in the worlds’ largest H&M Flagship store at Times Square, NYC. Together with Microsoft, H&M and Ombori, we have developed a customer experience totally based on voice and face recognition – this technique gives the mirror power to answer to the customers’ demand. It is a one of a kind solution, exclusively found in this particular store.
The ”smart mirror” interacts with the customer by voice and Face recognition, and gives him or her an opportunity to take a Cover-selfie, which then is displayed as a unique, digital ”My” H&M cover.
Result
The mirror shows terrific numbers: Each day, several covers are made and customers gets inspired by the different outfits. And the conversion rate is remarkable: 86% of all the selfie takers also scanned the QR code, and 10 % of all the scanned QR codes has turned into a newsletter subscriber.