Getting a kick out of digital fashion

KICKS is the leading cosmetics retail chain in the Nordic region with a wide range of makeup, scent, skin care and hair care with over 250 stores.

KICKS wanted to improve the shopping experience and at the same time offer suppliers and partners with a flexible and modern tool for instore digital communication.

Background

For their new flagship stores, KICKS was looking for a fashionable, modern, digital feel. The goal was also to offer suppliers and partners with a flexible and modern tool for instore digital communication.

Solution

Kicks and Visual Art created a digital network based on customer flow analysis to get the right message across at the right time of day. The tool included a price matrix so partners easily could choose when and how to promote their products.

The system works with clearly marked, integrated zones guiding the shopper trough the store, much like the ”beacon and bridges” solutions in the stores.  And of course digital concept can easily be scaled up and operated in all stores from a central location.

The high impact screens created a greater store experience with a clear wow feeling, where digital screens are an integrated part of the new flagship concept.

Result

Leading fashion brands appreciate the combination of creativity and culture. Through the new digital network, all providers can book different areas or spots with high flexibility. It is very easy to calculate an ROI.

The stores are regarded as modern and adds to the feel of vibrant fashion. In store staff are excited by the new concept who inspires consumers as well as staff. Digital signs delivers 144% higher attention in store compared to traditional signs.

Gina Azaric

Marketing Director at KICKS

“Our flagships will blur the boundaries between digital and physical stores. We want to show our overall breadth, and offer “extra everything” both in terms of products and services, “said Gina Azaric, Marketing Director at KICKS.”

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