Since 2010 Visual Art has partnered with Pressbyrån and is now a turnkey provider to Pressbyrån’s digital signage solution. During four weeks in 2012, 200 stores of Pressbyrån were installed with an in store-channel behind the counter. For optimal space management the channel is available in two different formats, portrait and landscape. This makes the solution flexible to implement.
The channel displays weekly campaigns and hidden product groups. The aim is to drive sales through impulse shopping, efficient use of dayparts and the acknowledgement of Pressbyrån’s wide assortment of products.
During 2013 a window screen channel were installed in another 300 Pressbyrån stores. The window screens are aiming at getting the attention of people passing by and entice them into the stores by playing on emotions and cravings.
Visual Art is a full service provider to Pressbyrån, delivering digital strategy, concept, content production, procurement of hardware, roll-out, scheduling and broadcast by the software VA Player, quality check and support.