SF Bio is one of Sweden’s leading providers of culture and entertainment, running 37 cinemas in 22 cities. Back in 2015, they wanted to find a digital signage solution that showed their offer as well as enhanced the overall cinema experience.
SF has a business structure with different departments, and when we started our cooperation we begun with Concessions: Popcorn, candy, soda – the sweets visitors consume when watching a movie is a big part of the cinema experience. We wanted to find a common thread for their offer, showing the range of products in a tasteful and SF kind of way.
After the initial design work, we began our ongoing cooperation. Today, we design, create and produce everything from craving content and trailers to DOOH ads for their gift vouchers.
We create trailers, DOOH ads and content for the Concession zone; always looking for a relevant and creative solution according to when and where we meet the customer. Seasons, holidays and current movies are some factors that affects the message.
The re-design of the concession offer was a pure success. Their sale of popcorn increased by 110% 2016, compared to the same period 2015. So, one thing led to another: After the initial design work, we began our ongoing cooperation. Today we focus on developing the craving content; finding new and exciting ways to show the products.