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Swedish Film Industry

From popcorn trailers to a wall of soda

SF Bio is one of Sweden’s leading providers of culture and entertainment, running 37 cinemas in 22 cities. Back in 2015, they wanted to find a digital signage solution that showed their offer as well as enhanced the overall cinema experience.

Background

SF has a business structure with different departments, and when we started our cooperation we begun with Concessions: Popcorn, candy, soda – the sweets visitors consume when watching a movie is a big part of the cinema experience. We wanted to find a common thread for their offer, showing the range of products in a tasteful and SF kind of way.

What we did

After the initial design work, we began our ongoing cooperation. Today, we design, create and produce everything from craving content and trailers to DOOH ads for their gift vouchers.

We create trailers, DOOH ads and content for the Concession zone; always looking for a relevant and creative solution according to when and where we meet the customer. Seasons, holidays and current movies are some factors that affects the message.

Result

The re-design of the concession offer was a pure success. Their sale of popcorn increased by 110% 2016, compared to the same period 2015. So, one thing led to another: After the initial design work, we began our ongoing cooperation. Today we focus on developing the craving content; finding new and exciting ways to show the products.

Happy wall with craving content

Today we focus on developing the craving content; finding new and exciting ways to show the products. An example of this is the “happy wall” – screens strategically placed close to the soda machine, showing the beverages in a delicious way

Trailers

Recently, we made an epic popcorn trailer to celebrate the fact that popcorn has been in Sweden for 30 years. In our studio, we made the popcorn act like something out of this world – check out the “Behind the scenes” to get the full picture.

DOOH Ads

Since we started making content for the gift vouchers, our work has extended from the concession zone to several digital channels. In 2017, we made DOOH ads focusing on Father’s Day and Christmas. With dynamic connections, we had the opportunity to change the message the closer we got to the actual day: The fact that you can get and send the gift voucher online is a USP when running out of time.

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