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STJÄRNURMAKARNA

Shaping the future together with Stjärnurmakarna

BACKGROUND AND SOLUTION

This summer wristwatch retailer Stjärnurmakarna ran a Digital Out of Home Campaign in Mall of Scandinavia to showcase the Casio G-Shock. They employed the biggest DOOH screen in the European Union measuring 525 square meters to boost interest in the wristwatch.

RESULT

The result was an 132,5% increase in sales compared to the previous year. Data provided by ZOINED® Retail & Hospitality Analytics.

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