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Telenor

Telenor

Dynamic sales tools and a future-proof system

Background

Telenor is one of the world’s major mobile operators across Scandinavia, Central Eastern Europe and Asia. In Sweden, Telenor has about 2.6 million mobile subscribers, almost 700 000 broadband customers and half a million TV customers.

When we started our cooperation, Telenor had a basic digital signage solution running in their physical stores. The fact that it was basic had a lot to do with their high IT security – handling sensitive information, they needed a safe system that still enabled them to step into the future of digital communication.

Solution

We made a future-proof system by building a thorough and secure ground. The new system is dependable and runs on high-speed internet. It makes it possible for the staff to interact with the screens – which we also replaced with slim and modern alternatives, well in line with what the brand represents.

To enhance the in-store experience and simplify the staff’s work from day one, we developed tailor-made solutions consisting of an interactive sales tool, a campaign table and a backdrop that makes a big impact whilst have a calming effect with atmospheric content. Learn more about the solutions we developed further down.

Result

The thorough ground was the first and most important step in our cooperation with Telenor. Today our solutions run in 70 different stores with a total of 600 screens, and since the start in Q1 2017 all the solutions have been continuously tested and evaluated by a designated group of Telenor co-workers, to ensure that everything we do is of high relevance for the actual users.

Backdrop

In an intense environment with a lot of screens and movements, it might sound paradoxically to add further screens. Although, this six-screen solution has a calming effect.

Toolbox

Many people experience that telecom and data is a complex matter, and they want to understand what they get before subscribing for any service. Thanks to The Toolbox, we help the staff to show Telenor’s entire offer in an easy way. Interaction between a tablet and a screen makes it possible to compare prices, periods and subscriptions in all of Telenor’s three major areas: Consumer, Bredbandsbolaget and Telenor Business.

Campaign table

The Campaign Table makes it possible for customers to learn more about current campaigns and offers. The screens are well integrated in the table and the content is easily updated by Telenor’s marketing team.

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