How to coach a coach

Background

The week before Janne Andersson, manager of the Swedish national football team, revealed the squad for the championship in Russia we put up digital out of home units along his path to work. From his home on Lidingö to his office at Friends Arena in Stockholm.

Solution

Why? Cause we can and because Perfect Fools together with Oddset wanted to give Sweden’s “amateur team coaches” the opportunity to tip Janne, directly.

Result

Insights and comments about how Sweden would win the championship was submitted on a website made by Perfect Fool’s and the the digital surfaces were updated live, thanks to Visual Art’s technical solution.

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