Visual Art has won contracts for two shopping malls in Finland, and has employed Henry Grönroos as sales representative. Earlier this year, Visual Art opened an office in Norway and also acquired a company in Denmark. The goal is to be the largest player in digital out-of-home and digital signage in the Nordic Region by 2022.
“Finland was the last piece of the jigsaw as far as representation in all the major Nordic markets is concerned. Now we can offer our customers networks throughout the region. Finland is a really exciting market with fantastic opportunities in both digital out-of-home advertising and digital signage,” says Andreas Lind, CEO of Visual Art.
Visual Art has already begun installing screens and software at two shopping malls; Idea Park in Uleåborg and Seppälä in Jyväskyllä. Both contracts will run for five years. The first employee in Finland is Henry Grönroos, who will act as Sales Manager. Henry has a solid sales experience in analogue and digital advertising displays for shopping malls, and also of LED signs on the roads into major towns. Henry has worked with over 25 shopping malls from Uleåborg to Helsinki.
Visual Art is the leading player in Sweden in digital signage and digital out-of-home networks, where shopping malls are a fast-growing market. The aim is to win more shopping mall contracts in Finland over the next few years and to offer existing customers in Sweden the opportunity to reach contacts across the whole of the Nordic Region.
“We have focused on purchasing behaviour in public environments for more than 10 years, and have built up an impressive knowledge bank on what makes content effective, and how to present it attractively. We are now bringing this experience to the finnish market,” says Andreas Lind.
Visual Art operates Sweden’s largest digital network with exclusive rights in Sweden’s railway stations (agreement with Jernhusen) and many agreements with Sweden’s largest owners of shopping malls. In the Stockholm area, Unibail-Rodamco, whose portfolio includes Mall of Scandinavia and Nacka Forum, recently renewed an agreement for the next 10 years.
Visual Art is the only player in Sweden with an offer which stretches from creative content strategy and production to stable intelligent systems with full control of the material shown on all the clients’ screens. Our goal is to be the market leader in Finland and throughout the Nordic Region by 2022.
About Visual Art
Turnover: SEK 320 million
Employees/countries: 140 people, with offices in Sweden, Norway, Denmark, Finland, Germany and the USA
Number of screens/contacts: Creates content and operates 20,000 screens throughout the world, and reaches 26 million contacts each week in DOOH (the network for digital out-of-home advertising)
CEO: Andreas Lind
Selection of clients: McDonalds, ICA, KICKS, Emirates, Circle K, 7-Eleven, Pressbyrån and Unibail Rodamco
For more please contact
Andreas, Lind, CEO, Visual Art
Tel. +46 73-924 20 10
Henry Grönroos, Country Sales Manager, Visual Art
Tel: +358 40 192 20 23
Carolinne Sjöstedt, Communications Manager, Visual Art
Tel. +46 (0)70-756 44 48
Visual Art is shaping the future of digital communication. We use digital strategy, digital signage, mobile solutions, animation and digital out-of-home advertising to strengthen our clients’ businesses. Since we opened for business in 1997, Visual Art has grown into one of the most capable digital full-service agencies in the world. We blend technical expertise with innovation and creative talent to provide a holistic service in digital communication at all levels. We have offices in Sweden, Denmark, Finland, Germany and the USA, and employ over 140 staff. At present, we operate 20,000 screens in 15 countries, and the number is growing. www.visualart.com