Visual Art is carrying out a strategic acquisition of Global Agencies, which currently operates 250 out-of-home advertising displays with 6.8 million contacts every week. A large proportion of these is in Greater Stockholm. The displays are centrally located with high reach, which gives Visual Art a strong foothold in Stockholm’s most visited locations.
”Over and above making our advertising network even stronger, this also opens up new clients for us, particularly premium brands such as Chanel and Triwa, who find Global Agencies’ central displays, which reach high purchasing power target groups, very appealing,” says Andreas Lind, CEO of Visual Art.
Best known is the City Clocks Concept (Stadsklockan), 60 centrally-located advertising displays in Stockholm’s inner city, with a large clock above the screen, which draws attention strongly and increases client benefit. Many are located around Stureplan and in Stockholm’s busiest streets. In addition, there are 95 Golf Clocks at prestigious golf clubs as well as a further 100 displays in 10 municipalities, particularly in the Stockholm area.
An important element in the deal is to digitalise the City Clocks, 20 percent of which are already digital. Research shows that Global Agencies’ digital displays in Stockholm’s inner city have a powerful impact and high attention value, and are greatly in demand by clients.
”This is a major step for Global Agencies. Just like Visual Art, we are passionate about developing new concepts and solutions for our clients. Now we have access to Visual Art’s digital experts, and together we can develop the advertising of future,” says Roger Starck, CEO of Global Agencies.
Central advertising displays with high reach are becoming increasingly attractive. As a great deal of advertising is being filtered, OOH is an effective way of reaching broad target groups. Over the past year, media investment in OOH has grown by around 14 percent, according to Mediebyråbarometern 2017, the media sector’s barometer, making it one of the fastest-growing advertising categories. Overall, OOH represents about five percent of total media investment, but it is one of the most rapidly expanding segments.
The acquisition is part of Visual Art’s strategic aim of becoming the largest agency in out-of-home digital advertising and digital signage in the Nordic Region by 2022. Last week, the company acquired City Media, the largest player in Denmark in high impact media. Earlier in the year, Visual Art also opened an office in Oslo.
Visual Art is a strategic partner for companies such as McDonalds, Kicks, ICA, Telia, 7-Eleven and Circle K in developing the concept of digital signage in stores and restaurants. Visual Art also operates Sweden’s largest network for digital out-of-home advertising, with 26 million contacts each week. The advertising carried includes the majority of major consumer brands, such as Nike, Volvo, Coca Cola, SAS, Spotify and many more.
About Visual Art
Sales: USD 40 million
Employees: 120 people, with offices in Sweden, Denmark, Norway, Germany and the USA.
Number of screens/contacts: Creates content for and operates 20,000 screens in 15 countries, and reaches 26 million contacts each week in DOOH (the network for digital out-of-home advertising)
CEO: Andreas Lind
About Global Agencies
Global Agencies was founded in 1999, and has developed OOH products such as the Golf Clock, the City Clock and the Digital City Clock. The first digital screens were launched in 2014 (Älvsjö Travel Centre). In 2016, Global Agencies acquired the OOH company, GUSO Närmedia, with a presence in Stockholm’s outer suburbs. Including the premium product, the City Clock, the company offers a powerful Stockholm package. Clients are able to reach the very attractive heart of the city, as well as over 10 of Stockholm’s suburbs. During 2017, the City Clocks in selected highly strategic locations in the centre of Stockholm are being digitalised.
For more information, please contact
Andreas, Lind, CEO, Visual Art
Tel. +46 73-924 20 10
Carolinne Sjöstedt, Communications Manager, Visual Art
Tel. +46 (0)70-756 44 48
Visual Art is shaping the future of digital communication. We use digital strategy, digital signage, mobile solutions, animation and digital out-of-home advertising to strengthen our clients’ businesses. Since we opened for business in 1997, Visual Art has grown into one of the most capable digital full-service agencies in the world. We blend technical expertise with innovation and creative talent to provide a holistic service in digital communication at all levels. We have offices in Sweden, Denmark, Norway, Germany and the USA, and employ over 120 staff. At present, we operate 20,000 screens in 15 countries, and the number is growing. www.visualart.com