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21 Jan

Local weather conditions in Sweden trigger programmatic campaign for TUI

 

The world’s leading travel agent TUI, has during January chosen to use the flexibility of Visual Art’s programmatic offer. The solution is customized in order to maximize flexibility and relevance. Local weather data, triggers specific campaign messages based on real-time conditions.


There are several ways to increase relevance – and by doing that, create more efficient ads.


Certain times and outer factors affect people’s needs, wants and demands.

Read more about out programmatic offers

10 Jan

Visual Art enters major partnership with URW Germany

Visual Art takes a giant expansion leap on the German market, having signed a significant DOOH partnership agreement with Unibail-Rodamco-Westfield encompassing 15 shopping centers. By exporting the Swedish Digital Out of Home success koncept, Visual Art adds another important layer to the established digital signage offering in Germany.

After having eliminated some of the German market’s established DOOH giants, Visual Art won the tender and look forward to a fruitful partnership.

– We are of course very honored and excited over the fact that Unibail-Rodamco-Westfield, with whom we already have a successful Swedish partnership, entrusts us with a major market as Germany. It goes to show that our history of revolutionizing and disrupting the OOH-market is internationally valid. Introducing our DOOH concept in Germany is an important step in our international expansion, says Andreas Lind, CEO, Visual Art Group.

 

The agreement spans between 2019–2023 and encompasses 15 popular shopping centers in Berlin, Munich, Düsseldorf and other German cities.

400 DOOH-surfaces are to be established and it effectively means Visual Art will be responsible for a substantial part of the German DOOH-market. Read more

(Photo: Unibail-Rodamco-Westfield)

17 Dec

Visual Art consolidates its leading position in DOOH

During the autumn, Visual Arts’ DOOH network has grown with several shopping malls and gallerias around Sweden. Recently, agreements were signed with Stadsrum Fastigheter and Adapta Fastigheter to develop, deploy and provide DOOH-sales for four shopping centers. Visual Art establishes both wayfinding and commercial DOOH surfaces and adds up to 40 new screens in Örebro, Västerås and Kungälv.

” With equal parts of humility and confidence, we can state that so many property owners see our offer as the market’s most interesting, innovative and delivery-proof. With these partnerships, we further expand our reach and at the same time provide real estate owners with DOOH and top-class wayfinding solutions, “says Hoss Khosravi, CRO, Visual Art.

Estimated sales start for Krämaren and Vågen in Örebro is March 2019 and Igor in Västerås is expected to be included in the media offering starting May 2019. For the brand new center Kongahälla, sales starts as it opens in March 2019.

Kongahälla, Kungälv (Photo: Adapta Fastigheter/RStudio)

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