Advertiser/campaign: McDonald’s / Beat the Heat
Media agency: OMD
Involved partners: Visual Art
Advertiser/campaign: Svenska Spel / Oddset – TheJanneWalk
Media agency: OMD
Involved partners: Perfect Fools och Visual Art
REDI Shopping, Helsinki.
To coach Janne Andersson, manager of the Swedish national football team, with insights and comments about how Sweden would win the championship 2018, we put up digital out of home units along his path to work. Campaign for Oddset created with Perfect fools and OMD.
Client: Oddset/Svenska spel
Advertising agency: Perfect Fools
Media agency: OMD
We are happy to state that one of the objectives of Åre 2019 is to stage the championships with great respect for the environment. The 2019 edition will be the first climate neutral FIS Alpine World Ski Championships.
Photo: Lisa Johansson
KICKS have found the perfect location for their flagship store in Gallerian in Stockholm. The fourth in order, after Gothenburg, Oslo and Malmö. With an area of 1500 Square meters, in three floors, it is the chain’s greatest store ever.
The goal is to take customer experience to the next level with a wide range of products, beauty treatments and digital inspiration.
After having eliminated some of the German market’s established DOOH giants, Visual Art won the tender and look forward to a fruitful partnership.
– We are of course very honored and excited over the fact that Unibail-Rodamco-Westfield, with whom we already have a successful Swedish partnership, entrusts us with a major market as Germany. It goes to show that our history of revolutionizing and disrupting the OOH-market is internationally valid. Introducing our DOOH concept in Germany is an important step in our international expansion, says Andreas Lind, CEO, Visual Art Group.
The agreement spans between 2019–2023 and encompasses 15 popular shopping centers in Berlin, Munich, Düsseldorf and other German cities.
400 DOOH-surfaces are to be established and it effectively means Visual Art will be responsible for a substantial part of the German DOOH-market. Read more
” With equal parts of humility and confidence, we can state that so many property owners see our offer as the market’s most interesting, innovative and delivery-proof. With these partnerships, we further expand our reach and at the same time provide real estate owners with DOOH and top-class wayfinding solutions, “says Hoss Khosravi, CRO, Visual Art.
Estimated sales start for Krämaren and Vågen in Örebro is March 2019 and Igor in Västerås is expected to be included in the media offering starting May 2019. For the brand new center Kongahälla, sales starts as it opens in March 2019.
Kongahälla, Kungälv (Photo: Adapta Fastigheter/RStudio)
Rikke Mølgaard, Sales and Marketing Director at Aalborg Airport, says: “Aalborg Airport is experiencing substaincial growth and we are pleased to meet travelers with relevant and inspiring commercial messages and promotional activities after the New Year. The campaigns will contribute positively to the good atmosphere at the airport and, in collaboration with Visual Art/City Media, we have chosen solutions that fit well with the architectural frameworks that characterize the airport’.
She continues: “We have chosen Visual Art/City Media because they provide a full-service package solution and handle everything from everything from screen and software implementation, as well as sales and marketing. At the same time, they have a highly creative team that can help advertisers to develop concepts and strategies as well as produce films and animations for the screens”.
Pia Petersen, CEO of Visual Art/City Media in Denmark, is also excited: “”We are proud and happy that Aalborg Airport has chosen us as their partner. The airports’ new intelligent digital network gives advertisers outstanding opportunities to create visually powerful and engaging campaigns that can be adapted to season, weather, traveler’s arrivals, etc. Therefore, each passenger will experience more relevant advertising and less noise on their way through the airport”, says Pia Petersen
For more information please contact:
Pia Pederson, CEO Visual Art/City Media
+45 70 206 205
Photo: Aalborg Airport
Visual Art began the development of a programmatic structure about three years ago and have now reached a point when it’s time to open up the inventory for permanent programmatic trade. The purpose is simply to maximize access to Sweden’s largest Digital Out Of Home inventory, for those buyers who prefer to trade programmatically. Read more
The purpose is to merge property owners, municipalities, retailers, center developers and urban planners to promote the development of tomorrow’s meeting and trading venues. The goal; a living, attractive and well-integrated in a community where people live and work.
The menu board take over marked World Dyslexia Awareness Day at McDonald’s restaurants throughout Sweden.
Video by Nord DDB Stockholm.
“Digital campaigns combined with events and traditional advertising will make the airport a more attractive, vibrant and comfortable place for travelers to stay in, says Claus Christiansen,” Commercial Manager at Billund Airport.
Pia Pedersen, CEO at Visual Art/City Media is proud and pleased with the cooperation.” It is our stated strategy to grow and further develop our portfolio of attractive areas – and with Billund Airport, advertisers will get a great opportunity to reach holiday and business travelers,” she says.
“We have chosen Visual Art/City Media, since they were the strongest in sales and consulting combined with digital know-how and creative insight,” says Claus Christiansen, Commercial Manager at Billund Airport.
For more information please contact:
Pia Pederson, CEO Visual Art/City Media
+45 70 206 205
Photo: Billund Airport
Pasaati a diverse shopping centre right in the heart of the city of Kotka, the 2nd largest in south-east Finland.
In addition to digital menu boards in Sweden’s all McDonald’s restaurants, Visual Art offers digital signage solutions such as “the Lobby channel” were brand communication strengthens the relationship with customers and continue to build sale. On these screens McDonald’s restaurant guests have the opportunity to see World Cup matches live while they are enjoying their meal.
Together with Ombori and Microsoft, Visual Art created the Whyred Interactive Wall Remote: a customer experience totally based on QR code interaction and accelerator technique. These two combined gives the customer power to ”take over” the screen with his or hers own smartphone. Learn more
Arkaden, Gothenburg (Photo: Vasakronan)
St Pers, Uppsala (Photo:Skandia Fastigheter)
Axet, Nyköping (Photo: Stadsrum Fastigheter)
Bergvik, Karlstad (Photo: Eurocommercial)
Hansa, Malmö (Photo: Areim Fastigheter)
Mölndal Galleria (Photo:Citycon)
The ”smart mirror” interacts with the customer by voice and Face recognition, and gives him or her an opportunity to take a Cover-selfie, which then is displayed as a unique, digital ”My” H&M cover. One can also experience Fashion Inspiration: Here, the mirror gives outfit suggestions which the customer can choose to buy right away.
All the mirror shopping comes with a special mirror discount, when the customer also signs up for H&M’s newsletter – this is easily done by scanning a QR code that leads to H&M Online.
Since the mirror is driven by Voice & Face recognition, this technique along with the QR codes are central parts of the mirrors’ ecosystem. It creates an up to date customer experience and blurs the distionctions between the physical store and online shopping.
The mirror shows terrific numbers: Each day, several covers are made and customers gets inspired by the outfits. And the conversion rate is remarkable: 86% of all the selfie takers also scanned the QR code, and 10 % of all the scanned QR codes has turned into a newsletter subscriber.
This solution builds on dynamic connections: Our software VA Player connects with Trafikverket’s API, and whenever a train is delayed, the screens knows. The software reads all the information we need to automatically change the message to current departures – where the trains are heading and if they’re running late. All this makes it easy to broadcast location- and time-based messages, and makes it possible for Halebop to offer commuters a way to make the most of their waiting time.
Being the first OOH actor that adds this kind of profile data to our entire network feels truly amazing, says Hoss Khosravi, Business Area Manager at Visual Art. Being able to ”dress” the crowd and make it possible for our advertisers to see who they’re addressing is something that we’ve been aiming for a long time – and now we’re finally here. Read more
This solution builds on dynamic connections: Our software VA Player connects with Trafikverket’s API, and whenever a train is delayed, the screens knows. The software reads all the information we need to automatically change the message to current departures – where the trains are heading and if they’re running late. All this makes it easy to broadcast location- and time-based messages, and makes it possible for Halebop to offer commuters a way to make the most of their waiting time. Thanks to Perfect Fools, Wavemakerglobal and Halebop.
Billboard Media operates 120 back-lit Euro-size displays in Malmö. Their signs have a reach of 6.4 million contacts per week, with a VAC* reach in Malmö of 79%. Their customers include Triangeln, Malmö Stad, MKB, ICA Banken and Sats.
“The Öresund Region is growing at an incredible rate. With Billboard Media and City Media alongside us, we are in a very strong position. We aim to be our customers’ Nordic partner, and that means that we must have a presence in all major cities,” says Andreas Lind, CEO of Visual Art. Read more
To enhance the shopping experience and help inform the customers, we created a wayfinding system for our client Eurocommercial in Hallarna. This project was part of a total rebranding of the entire shoppingmall!
With their new communication platform they are able to have a flexible and tailormade communication with their visitors that they easily can change from day to day, as well as help them find their way around the center.
“Finland was the last piece of the jigsaw as far as representation in all the major Nordic markets is concerned. Now we can offer our customers networks throughout the region. Finland is a really exciting market with fantastic opportunities in both digital out-of-home advertising and digital signage,” says Andreas Lind, CEO of Visual Art.
Visual Art has already begun installing screens and software at two shopping malls; Idea Park in Uleåborg and Seppälä in Jyväskyllä. Both contracts will run for five years. The first employee in Finland is Henry Grönroos, who will act as Sales Manager. Henry has a solid sales experience in analogue and digital advertising displays for shopping malls, and also of LED signs on the roads into major towns. Henry has worked with over 25 shopping malls from Uleåborg to Helsinki. Read more
Kronen Vanløse is the new local community in the western part of Greater Copenhagen. A brand new neighborhood – a new place to shop, eat, live and relax in the heart of this flourishing and unique community. 60 shops and a gym in direct connection with the Metro and S-train station, a large south-facing terrace with cafes and restaurants distributed on the ground floor and first floor. On top of the center on the second, third and fourth floors, a total of 14,000 m2 of accommodation is offered.
Prior to FCA, Jesper worked as Head of Partnerships & Sponsoring at Friends and has over 17 years of experience from sponsorship, events, sales and marketing communications. Also, he was the first Scandinavian to produce an event format for Madison Square Garden in New York. As late as in august 2017, he won the prestigious “DN Reklamcupen” for an advertisement with Jeep together with Saatchi & Saatchi Stockholm.
During his time as marketing director at FCA, his interest for digital outdoor advertisement increased and the collaboration with Visual Art took form.
”We created integrated concepts and campaigns where Visual Art’s offer within DOOH was an important channel. The results were really good, especially when it came to attention. The journey that Visual Art is currently on feels very exciting to be a part of,” says Jesper Albansson.
Visual Art’s new offer will build a “zipper” feature between digital signage and DOOH, with the ambition to bring the potential that lies between business areas to life. “We want to build a creative and insight-driven business that is based on Visual Art´s technical knowledge and innovative power. One of several important tasks will be to develop solutions that either reinforce customers’ existing businesses or offer a new dimension,” says Hoss Khosravi. Read more
”Over and above making our advertising network even stronger, this also opens up new clients for us, particularly premium brands such as Chanel and Triwa, who find Global Agencies’ central displays, which reach high purchasing power target groups, very appealing,” says Andreas Lind, CEO of Visual Art.
Best known is the City Clocks Concept (Stadsklockan), 60 centrally-located advertising displays in Stockholm’s inner city, with a large clock above the screen, which draws attention strongly and increases client benefit. Many are located around Stureplan and in Stockholm’s busiest streets. In addition, there are 95 Golf Clocks at prestigious golf clubs as well as a further 100 displays in 10 municipalities, particularly in the Stockholm area.
An important element in the deal is to digitalise the City Clocks, 20 percent of which are already digital. Research shows that Global Agencies’ digital displays in Stockholm’s inner city have a powerful impact and high attention value, and are greatly in demand by clients.
”This is a major step for Global Agencies. Just like Visual Art, we are passionate about developing new concepts and solutions for our clients. Now we have access to Visual Art’s digital experts, and together we can develop the advertising of future,” says Roger Starck, CEO of Global Agencies. Read more
”City Media is a fantastic acquisition for us and, strategically, it is a perfect fit in the Visual Art Group. With the company and its talented personnel joining us, we will be one of the largest players in Denmark. Over the past 20 years we have learned a great deal about how we can develop our clients’ businesses through digital communication and technical innovation”, says Andreas Lind, CEO of Visual Art Group.
City Media has 80 percent of the market for high impact media (large format out-of-home advertising) and is one of the four largest players in the OOH market. City Media has a presence in Copenhagen and in Denmark’s four largest cities. The company currently has sales of USD 5 million in out-of-home and digital out-of-home advertising and print services.
”This is a perfect match for us. Visual Art has the digital cutting-edge expertise, experience and exciting client portfolio to open new business opportunities for us. We now have the digital muscle to shift up a gear in our market”, says Pia Petersen, Managing Director of City Media. Read more
Welcome to Kicks new flagship Store in Nordstan (Femman), Gothenburg. Digital signage concept provided by Visual Art. Integrated design, multiled, instagram-feeds and augmented reality enhances the in-store experience.
Click the link above to get closer to our installations and content.
“There are great similarities between the Norwegian and Swedish markets, which makes this expansion a natural next step for us. The company is growing at a rate of 30 percent a year, and will continue to do so. We are also in a phase where we are actively working to establish the company in more markets”, says Andreas Lind, CEO of Visual Art.
Visual Art already has several major clients in Norway, including McDonalds, Circle K and Expert. The expertise the company has built up in the Swedish market will be used to the full in positioning itself in Norway.
“Visual Art is the only player on the market with an offer stretching from creative content strategy and production, to stable, intelligent systems which ensures full control over what is shown on all screens. This is the concept we will use to become a market-leader in Norway as well”, says Andreas Lind.
The benefits of auto purchases are many, particularly increased access to Visual Arts layers additionally, campaign planning and sales efficiency. Visual Arts DOOH inventory will be be available in Adform DSP in January.
On center court the umpire´s chair was digitized with live scores and dynamic messages during walk-ins and in between games and sets. Screens on the umpire´s chair displayed live scores, player presentations and statistics. Interactive functions like ACE! GAME! SET! during the game added a new spectator experience.
The umpire chair solution is scalable and works in small or large format, on tennis clubs all over the world. Custom made to fit into the environment. Creative and relevant in the use of digital communication. Read more
The scenario was Travel in Mind and Space, where the travelers also shared their experience with friends through Instagram posts that were published on a public screen as a movie poster. Playing with technical innovation and creativity is always a challenge but when executed to its full potential, it’s like a digital dream. Read more!
– Over the course of the MOS campaign (1month), we saw the MOS store achieve 13% PPTS higher average sale than other Superdry stores in Sweden (30.2% vs 17.5%). Furthermore footfall grew 20% PPTS more than the Sweden store average (+50.6% vs +29.7%) says Richard Rastall, Head Of Marketing at Superdry.