Visual Art is signing a partner agreement with the Malmö-based company, Billboard Media, which currently operates 120 out-of-home advertising displays in Malmö. 6.4 million contacts every week. With the acquisition of the Danish company, City Media, last spring, Visual Art is strengthening its position in the Öresund Region.
Billboard Media operates 120 back-lit Euro-size displays in Malmö. Their signs have a reach of 6.4 million contacts per week, with a VAC* reach in Malmö of 79%. Their customers include Triangeln, Malmö Stad, MKB, ICA Banken and Sats.
“The Öresund Region is growing at an incredible rate. With Billboard Media and City Media alongside us, we are in a very strong position. We aim to be our customers’ Nordic partner, and that means that we must have a presence in all major cities,” says Andreas Lind, CEO of Visual Art.
Earlier this year, we acquired City Media, the largest agency in Denmark in high impact media, and Visual Art also started operating in Norway and Finland in 2017, as well as opening an office in Gothenburg. Visual Art has a clear strategy of becoming the largest operator in the Nordic Region in digital out-of-home advertising and digital signage by 2022.
“In partnership with Visual Art, we will take Billboard Media to the next level. Visual Art is the Nordic leader in developing out-of-home advertising, not least from a digital perspective. When you add our in-depth knowledge of the market in the South of Sweden, this makes for a very fruitful partnership,” says Martin Bergman, Billboard Media.
Visual Art is a strategic partner for companies such as McDonalds, Kicks, ICA, Telia, 7-Eleven and Circle K in developing the concept of digital signage in stores and restaurants. Visual Art also operates Sweden’s largest network for digital out-of-home advertising, with 26 million contacts each week. The advertising carried includes the majority of major consumer brands, such as Nike, Volvo, Coca Cola, SAS, Spotify and many more.
*VAC – (Visibility Adjusted Contact) The number of passers-by who should see a display.
About Visual Art
Sales: SEK 320 million
Employees/countries: 140 people in Sweden, Norway, Denmark, Finland, Germany, USA.
Number of screens/contacts: Creates content for and operates 20,000 screens throughout the world, and reaches 26 million contacts each week in DOOH (the network for digital out-of-home advertising)
About Billboard Media
Billboard media has 120 advertising displays in Malmö, with catchment area, A-region 28: Malmö, Lund, Kävlinge, Vellinge, Svedala, Staffanstorp, Burlöv, Lomma and Trelleborg (population 469,000). Customers: MKB, Malmö Stad, Triangeln, ICA Banken, Fonus and Sats.
For more information, please contact
Andreas, Lind, CEO, Visual Art
Tel. +46 73-924 20 10
Carolinne Sjöstedt, Communications Manager, Visual Art
Tel. +46 70-756 44 48
Visual Art is shaping the future of digital communication. We use digital strategy, digital signage, mobile solutions, animation and digital out-of-home advertising to strengthen our clients’ businesses. Since we opened for business in 1997, Visual Art has grown into one of the most capable digital full-service agencies in the world. We blend technical expertise with innovation and creative talent to provide a holistic service in digital communication at all levels. We have offices in Sweden, Denmark, Norway, Finland, Germany and the USA, and employ over 140 staff. At present, we operate 20,000 screens in 15 countries, and the number is growing. www.visualart.com