Visual Art bring advertisers the opportunity to get to know the big crowd. In cooperation with InsightOne, they profile all the central stations and shopping malls included in their OOH-network with Mosaic data – insights about the consumers’ lifestyle, behavior and consumption.
– Being the first OOH actor that adds this kind of profile data to our entire network feels truly amazing, says Hoss Khosravi, Business Area Manager at Visual Art. Being able to ”dress” the crowd and make it possible for our advertisers to see who they’re addressing is something that we’ve been aiming for a long time – and now we’re finally here.
To know the consumer has always been of great importance for media buyers. For several years, cookie data has been a well-used tool within the digital industry, yet the technique hasn’t been suitable for out of home actors. Although, the media buyers’ needs stays the same, and we’re all aware that knowledge and access to information about the target group is directly connected to optimized investments and maximal campaign affinity.
Visual Art possesses the biggest DOOH network in Sweden, with digital screens placed in over 120 central stations, shopping malls and airports across the country.
– Even though I believe that outdoor will always be a mass media that reaches the big crowd, I’m convinced that this kind of initiatives brings new possibilities to the table, both for us at Visual Art and our clients. The Mosaic data has also been integrated with our programmatic structure, which enables the usage of lifestyle information for programmatic purchases, Hoss continues.
Christofer Jörgensen at InsightOne says:
– By combining smart data sets, InsightOne has developed an innovative and geo-spatial solution. It increases the relevance and makes it possible for Visual Art’s clients to use Out of home advertising in a whole new way – as a targeted media. We are happy to see that Visual Art is challenging the existing boundaries through data driven technique.
About Visual Art
Sales: SEK 320 million
Employees/countries: 140 people in Sweden, Norway, Denmark, Finland, Germany, USA.
Number of screens/contacts: Creates content for and operates 20,000 screens throughout the world, and reaches 50 million contacts each week in OOH (the network for out-of-home advertising).
For more information, please contact
Hoss Khosravi, Business Area Manager, Visual Art
Tel. +46 70 855 19 58
Anders Persson, Manager of Business Intelligence, Visual Art
Tel. + 46 70 838 55 94
Visual Art is shaping the future of digital communication. We use digital strategy, digital signage, mobile solutions, animation and digital out-of-home advertising to strengthen our clients’ businesses. Since we opened for business in 1997, Visual Art has grown into one of the most capable digital full-service agencies in the world. We blend technical expertise with innovation and creative talent to provide a holistic service in digital communication at all levels. We have offices in Sweden, Denmark, Norway, Finland, Germany and the USA, and employ over 140 staff. At present, we operate 20,000 screens in 15 countries, and the number is growing. www.visualart.com