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Visual Art enters major partnership – establishes German stronghold


Visual Art takes a giant expansion leap on the German market, having signed a significant DOOH partnership agreement with Unibail-Rodamco-Westfield encompassing 15 shopping centers. By exporting its Swedish DOOH success story, the company adds another important layer to its already established digital signage offering in Germany.

After having eliminated some of the German market’s established DOOH giants, Visual Art won the tender and look forward to a fruitful partnership.

– We are of course very honored and excited over the fact that Unibail-Rodamco-Westfield, with whom we already have a successful Swedish partnership, entrusts us with a major market as Germany. It goes to show that our history of revolutionizing and disrupting the OOH-market is internationally valid. Introducing our DOOH concept in Germany is an important step in our international expansion, says Andreas Lind, CEO, Visual Art Group.

The agreement spans between 2019–2023 and encompasses 15 popular shopping centers in Berlin, Munich, Düsseldorf and other German cities. 400 DOOH-surfaces are to be established and it effectively means Visual Art will be responsible for a substantial part of the German DOOH-market.

– The untapped potential of digital media represents an opportunity throughout the shopping destinations managed by Unibail-Rodamco-Westfield, says Paul-Eric Perchaud, Director of Operations at Unibail-Rodamco-Westfield Germany. We are pleased to have found an innovative and creative partner for this challenge in Visual Art, with a strong track record of disrupting the Digital Out of Home market in the Nordics. We look forward to further implement our ambitious plans and ideas into our centers and thus to offer added value for our business partners through our digital network.

Visual Art is an established Digital Signage player in Germany with customers such as McDonald’s, Dodenhof, Dahler, Daniel Wellington and Valora. When the Swedish DOOH success concept is taken on export, experience from the Swedish market will be used to further position the company in Germany.

Visual Art operates Sweden’s largest digital network with exclusive rights in Sweden’s railway stations and extensive agreements with the largest property owners of shopping malls and gallerias, including Mall of Scandinavia, Täby Center and Nacka Forum, owned by Unibail-Rodamco-Westfield. The network is rapidly expanding in the Nordic countries and Germany, with surfaces on train stations, airports, shopping malls, streets and squares.


About Visual Art Group

Turnover: SEK 450 million
Employees/countries: 140 people in Sweden, Norway, Denmark, Finland, Germany and the USA.
Number of screens/contacts: Creates content and operates 25 000 screens throughout the world, and reaches 50 million contacts each week in DOOH (the network for digital out-of-home advertising).
CEO: Andreas Lind
Selection of clients: McDonald’s, ICA, H&M, Circle K, 7-Eleven, Volvo, Coca-Cola, Emirates, Zalando, Daniel Wellington, iZettle, Dahler, Valora.

With its own software and innovation, Visual Art Group helps global customers to create sustainable and future-proof communications solutions. Intelligent menu boards at McDonald’s in the Nordic and Europe, voice-controlled interactive digital mirror in the H&M-store at Times Square, giant LED at the Mall of Scandinavia shopping center in Stockholm and digital outdoor advertising in the Nordic region – Visual Art Group has a broad range in its offer.


For more information, please contact

Andreas Lind, CEO, Visual Art Group
Tel. +46 73 924 20 10
andreas.lind@visualart.com

Visual Art is shaping the future of digital communication. We use digital strategy, digital signage, mobile solutions, animation and digital out-of-home applications to strengthen our clients’ business. Since we opened for business in 1997, Visual Art has grown into one of the most capable digital full-service agencies in the world. We blend technical expertise with innovation and creative talent to provide a holistic service within Out of Home and Digital Signage. We have offices in Sweden, Norway, Denmark, Finland, Germany and the USA, and employ almost 140 staff. At present, we operate 25 000 screens in 4000 locations in 15 countries, and the number is growing. www.visualart.com

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