3Arena Transforms Visitor Experience with Visual Art
April 1, 2025
3Arena has successfully implemented a digital signage solution designed by Visual Art, reinforcing its position as a premier entertainment venue. Powered by Visual Art's digital signage software Signage Player and a combination of Samsung LED and LCD displays, the new digital ecosystem is designed to enhance visitor engagement, streamline communication, and create dynamic, real-time experiences.
The installation features two Samsung LED “Big Brain” displays, which deliver large-scale, immersive visuals that captivate audiences. It also features 15 Samsung LCD “Medium Brain” screens, which ensure seamless, high-quality content delivery throughout key areas of the arena.
Beyond the hardware, Visual Art has designed effective content solutions that allow real-time updates, dynamic messaging, and contextually relevant content. Whether displaying live event updates, interactive promotions, or sponsor activations, the signage adapts to the moment, ensuring maximum impact for visitors and partners.
– “We’re proud to bring our expertise in digital signage, concept design, and content strategy to 3Arena. This installation is not just about screens – it’s about creating a smarter, more engaging venue experience. By combining innovative technology with dynamic content, we’re helping 3Arena elevate how they connect with their audience,” says Andreas Ström, Head of Sales at Visual Art.
With Visual Art’s full-service approach, 3Arena has a scalable and future-proof platform that can evolve over time. From advanced data-driven content personalization to interactive fan engagement, the solution ensures that 3Arena remains at the forefront of venue innovation and visitor experience.
For more information:
Monika Lindquist, CMO, Vertiseit Group
monika.lindquist@vertiseit.com
Andreas Ström, Head of Sales, Visual Art Group
andreas.strom@visualart.com
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