Monetise Your Digital Signage with Retail Media
May 6, 2025
Retail media is one of the hottest topics in the industry right now, and for good reason. As retailers look to optimise every square meter of their physical space, one asset is emerging as a game-changer: the in-store retail media network.
This isn’t just a buzzword; it’s a strategic opportunity to transform your digital signage infrastructure into a powerful, retailer-controlled media channel. While many retailers want to explore this space, few know where to begin. That’s exactly where Visual Art steps in.
What is an In-Store Retail Media Network?
An in-store retail media network uses your store’s digital screens to deliver targeted advertising content, offering ad space to your brands and suppliers while keeping full control over what’s shown and when. Unlike third-party DOOH platforms, retailers own the network, the data, and the experience.
Done right, this network enables retailers to:
💡 Generate new, recurring revenue
💡 Enhance the customer experience with relevant messaging
💡 Balance promotional content with brand storytelling
It’s more than technology—it’s about designing an ecosystem where commercial goals and customer journeys align.
The Challenge: Everyone’s Talking About Retail Media. But How Do You Start?
You’ve likely heard about the potential of retail media. Maybe you’ve even been approached by brands looking to advertise in your stores. But the path from interest to execution is complex.
Retailers often ask:
⬛ Is this relevant for my business?
⬛ What does a sustainable business model look like?
⬛ How do I avoid disrupting the customer experience?
⬛ What technology do I need?
⬛ Who sells the ads? Who controls the message?
That’s where Visual Art brings clarity.
Our Role: Designing Your Retail Media Framework
Visual Art is your strategic partner in building a custom in-store retail media network—from concept to execution. We help you unlock the full potential of your digital signage solution that drives both experience and profit.
Our approach includes:
Strategy & Design
We define your network’s purpose, value, and structure, aligning them with your business goals and store logic.
Offering Definition
We help you identify what to offer, to whom, and how to communicate value to potential advertisers.
Implementation
We offer a robust and flexible digital signage software and IXM platform, from the right tech stack to audience segmentation and content templates.
Operations & Optimization
We help you run campaigns effectively, measure results, and continually refine for ROI.
And we always work from the retailer’s side—protecting your brand, customers, and long-term vision.
The Strategic Value for Retailers
Implementing an in-store retail media network delivers clear business benefits:
New Revenue Streams
Commercialise your digital signage space without compromising your core operations.
Improved Profitability
Get more value per square meter through high-impact, data-driven campaigns.
Stronger Customer Experience
Blend promotional and inspirational content to support shopper missions.
Brand Safety
Keep control over your media environment and messaging relevance.
Future-Ready Infrastructure
Link in-store experiences with digital signage ecosystems, loyalty programs, and e-commerce journeys.
We build digital signage solutions that drive results. So, whether you’re exploring in-store retail media for the first time or want to evolve your current efforts, Visual Art is here to help you lead the way with confidence, clarity, and measurable impact.
Contact our Chief Commercial Officer, Andreas Lind, if you want to learn more!
Monthly Newsletter: Signage Spotlight
We publish Signage Spotlight, your go-to monthly newsletter designed to guide you through the dynamic world of digital signage every month.
Whether you’re a marketing professional or a business leader, our curated content aims to inform, inspire, and elevate your digital signage projects.
