Transforming In-Store Retail Media with Precision and Privacy
July 3, 2025
Retail media is no longer confined to the digital realm. As physical stores transform into data-rich media channels, a new generation of technology is reshaping how brands connect with consumers. One of the most promising players in this space is ASPACE – a startup founded by DOOH experts, with a bold vision to bring real-time, privacy-first audience insights to in-store environments.
With a growing list of clients, including beauty retail innovator Lyko and Nordic sports giant Stadium, ASPACE is quickly becoming a catalyst in the evolution of digital signage and retail media. Their AI-powered sensors offer retailers and brands a level of precision and accountability that was previously only available online and they do it without compromising on data privacy.
To explore the story behind this innovation, we sat down with Olle Olsson, Chief Strategy Officer at ASPACE, to discuss why digital in-store retail media is taking off, what makes their solution a game changer, and how the future of physical retail is being redefined.
Olle, tell us about ASPACE. What inspired the creation of the company?
ASPACE was born from a clear gap in the in-store retail media landscape: a need for precise, real-time audience insights that don’t compromise on privacy. We’re a team of DOOH veterans who saw how legacy systems were holding back digital in-store communication.
Our vision was to make audience measurement as accurate and immediate as online, while ensuring full compliance with privacy regulations. That’s why we developed ASPACE Vision, our plug-and-play AI sensor platform.
In-store retail media is gaining traction. Why now?
The physical store is being redefined, not just as a point of sale, but as a high-impact media channel. As brands demand more accountability and data-driven decisions, retailers are turning to in-store digital signage to complement their online strategies. What’s changing now is the ability to measure and prove engagement in real-time. That’s where ASPACE comes in.
What makes ASPACE Vision different from other audience measurement tools?
Most tools rely on estimated footfall or outdated demographic models. ASPACE Vision uses AI-powered sensors to track real-time engagement, who’s watching, for how long, and with what intensity.
All data is anonymised at the edge, meaning it never leaves the device and complies with GDPR, CCPA, and the EU AI Act.
It’s not just tech; it’s built-in trust.
How does this benefit retailers?
For retailers, it means turning their digital in-store network into a high-performing media platform. With real-time Share of Voice tracking, retailers can provide advertisers with verified metrics, including reach, frequency, and attention time.
This builds trust and drives media revenue. It also enables smarter creative iteration, see what works, adjust on the fly, and prove ROI.
Together with Visual Art, you recently announced a partnership with Stadium. What role does ASPACE play there?
Stadium is a fantastic partner that understands the media value of their stores. Through Visual Art, ASPACE is powering the next evolution of their digital signage network. Together, we’re building an in-store retail media platform where every screen delivers measurable business value for both Stadium and the brands advertising.
What’s next for ASPACE?
We’re scaling fast. With partners like Lyko and Stadium, we’re showing how this model works in the real world. Next up is further international expansion and continued development of our analytics platform.
Our mission is clear: empower retailers to understand their audiences and monetise their media space, all while respecting consumer privacy.
Ready to transform your in-store communication into a strategic media platform?
Visual Art helps leading retailers unlock new business value with performance-driven digital signage and in-store retail media solutions.
Get in touch to explore how we can support your brand with insights, creativity, and technology that deliver measurable impact.
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