Visual Art and KFC enhance restaurant experience in the UK&Ireland
March 18, 2025
Visual Art has entered a strategic partnership with Kentucky Fried Chicken (KFC) Great Britain Ltd. to elevate the guest experience across KFC’s more than 1,000 restaurants in the UK and Ireland. Through this collaboration, Visual Art will provide its digital signage software and consulting services to enhance customer engagement, streamline operations, and drive business performance.
As a leader in digital signage solutions for QSR, Visual Art will deploy over 5,000 SaaS licenses of its digital signage software and IXM platform, Signage Player. This will enable KFC to manage digital touchpoints dynamically and efficiently. The platform facilitates real-time content updates and data-driven insights, empowering KFC to deliver a seamless and modern dining experience.
– “We’re always looking to enhance the digital capabilities in our restaurants across the UK, and Visual Art’s deep understanding of our business needs, combined with their innovative software solutions, will help us create an even better experience for both our customers and our teams,” says Jatin Chandwani, Chief Digital & Technology Officer at KFC UK&I.
With its expertise in designing and operating digital signage solutions globally, Visual Art ensures that QSR brands like KFC can harness the power of technology to optimize operations and customer engagement. The collaboration marks a significant step in KFC’s digital transformation, reinforcing its position as a forward-thinking brand in the UK market.
– “We are proud to partner with KFC, one of the world’s most prominent QSR brands, to help them elevate their overall restaurant experience. This agreement is a testament to the strength of our solutions and our commitment to driving measurable business impact through digital communication,” says Pontus Meijer, CEO of Visual Art.
The agreement, which runs for an initial three years, secures a minimum contractual SaaS revenue of approximately 15 MSEK. Delivered in partnership with Pioneer Group, Visual Art’s digital signage software Signage Player will enhance the efficiency and effectiveness of KFC’s communication strategy across its UK locations.
Together, Visual Art and KFC are setting a new benchmark for digital signage solutions in the QSR industry—where technology meets customer experience to create meaningful business growth.
About KFC UK&I
KFC is the leading fried chicken brand in the UK and Ireland, renowned for its Finger Lickin’ Good Original Recipe chicken, developed by Colonel Harland Sanders in 1952. With over 1,000 restaurants and 30,000 team members, KFC continues to innovate and grow, striving to enhance both its digital and in-restaurant experiences. Learn more at www.kfc.co.uk.
For more information:
Monika Lindquist, CMO, Vertiseit Group
monika.lindquist@vertiseit.com
Pontus Meijer, CEO, Visual Art Group
pontus.meijer@visualart.com
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