Visual Art launches national retail media network
March 5, 2026
Visual Art is now launching a broad national retail media network that brings together several retailers in a common structure. The aim is to reduce the barrier to entry to retail media, maximise reach and create a scalable model that benefits both retailers and advertisers.
Retail media is one of the fastest-growing media types globally, where traffic is the single most important factor in creating attractive reach. By bringing together several retailers in a joint network, the total reach increases, while each individual player strengthens its offering.
At the heart of the initiative is Visual Art’s Retail Media Hub, part of the company’s in-store retail media service blueprint. The hub collects structured data on inventory, screen format, size, share of voice and reach, enabling professional packaging and sales of stores as media channels. The solution is built to integrate with Visual Art’s IXM platform and is powered by the Vertiseit group’s shared infrastructure, IXM Grid.
– “Retail Media is entering a new phase where greater and more coherent reach is crucial. By bringing together several retailers in a shared network, we are lowering the threshold into retail media and making it easier for advertisers to purchase reach with high relevance and a close connection to the moment of purchase. Greater reach creates greater impact,” says Pontus Meijer, CEO of Visual Art.
For retailers, this initiative means they can connect their networks to a broader structure rather than in isolation in their own silos. At the same time, Visual Art sets clear requirements for structure and data quality, with each retailer responsible for its own first-party data.
Bonnier News is the first sales partner to join, launching in-store retail media on 4 March as part of its 2026 media offering. Bonnier will package and sell reach in the network through its existing sales organisation and tools.
– “Vertiseit develops the world’s leading In-Store Experience Management platforms for brands and retailers. To succeed, we don’t just build technology; we build infrastructure for growth. Our unique Retail Media Hub, integrated with our IXM platforms and built on IXM Grid, enables the orchestration of digital touchpoints in physical environments and the scalable structuring of inventory and reach. This is an important step in creating long-term value growth, says Johan Lind, CEO of Vertiseit.
Visual Art is the first in the Nordic region to establish a nationally cohesive retail media structure across multiple retailers. The initiative is a natural continuation of the company’s history of developing its offering in line with customer needs and future demands for measurability, reach and impact.
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