Visual Art signs agreement with Stadium expands focus on In-store Retail Media
June 18, 2025
Visual Art has entered a long-term partnership with Stadium, one of the leading sports retailers in the Nordics, through a five-year agreement that positions Visual Art as Stadium’s strategic full-service partner for digital in-store communication. The collaboration aims to future-proof and enhance the effectiveness of Stadium’s digital signage solutions across their store network in Sweden and Finland.
The agreement includes the takeover and upgrade of Stadium’s existing digital signage network, as well as the joint development of an innovative In-store Retail Media concept. This will feature Share of Voice models and Aspace’s innovative solution for anonymised real-time data from sensors, establishing a new communication platform that enhances the customer experience and generates new in-store revenue opportunities.
– “Physical stores are becoming increasingly relevant as media channels and are an important part of our Retail Media offering. With the right technology and strategy in place, we can provide insights and KPIs at the same level as we do for our on-site and off-site Retail Media products. This is a strong USP when sending out campaign reports to our brands that are investing with us. I’m excited to see how physical retail is evolving as an important part of the media landscape,” says Marcus Lord, Retail Media Manager at Stadium.
– “In-store Retail Media is a powerful opportunity for brands to drive both impact and business. At Visual Art, we’re proud to act as a strategic enabler as retailers evolve these new communication formats. With our long-standing experience in DOOH, it’s a natural progression to view digital signage not just as screens, but as a performance-driven communication channel,” says Andreas Lind, CCO at Visual Art.
This partnership aligns fully with Visual Arts’ vision of shaping the future of digital communication, where creativity and technology together drive real business results. The collaboration with Stadium also strengthens Visual Arts’ position as a leading player in the growing field of In-Store Retail Media.
